BA (Hons) Business Management and Entrepreneurship - University of Portsmouth
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BA (Hons)

Business Management and Entrepreneurship

UCAS codeN100

full time3yrs

placement option1yr

Develop your entrepreneurial and commercial awareness expertise

Course Overview

Why take this course?

This course is all about taking innovative business ideas from inception, through development and implementation to create new products or services.

If you see yourself as a catalyst for change in both large and small organisations, or you wish to develop your own enterprises, then this is the course for you.

Previously, students taking the final year consultancy unit worked with Brendoncare, a charity dedicated to improving the quality of life for older people, as part of their final year studies. The students helped with the marketing of a new Saturday morning club which will provide older people, who would otherwise be lonely, with a place to have fun while meeting new friends.

What will I experience?

On this course you can:

  • Do a one-year placement working in a paid full-time role
  • Work on real-life projects through our links with local companies and organisations
  • Study overseas at Partner University

What opportunities might it lead to?

This course not only shows prospective employers that you are familiar with the latest theories and practices, but that you have hands-on entrepreneurial experience in setting up and managing projects – a great asset for a range of careers.

Portsmouth Business School is a Chartered Institute of Marketing (CIM) Accredited Study Centre which has been commended for the excellent standard of results achieved by students. In your first year you will have the opportunity to gain the CIM's Introductory Certificate in Marketing alongside the Marketing Principles and Practice unit. As the UK's leading professional marketing organisation, CIM qualifications are highly sought after by employers for both marketing and non-marketing roles.

This course has EPAS accreditation, which is a scheme operated by the European Foundation for Management Development (EFMD), a European network that promotes and enhances excellence in management development internationally. This means that you will benefit from studying a course which is recognised for its high quality student experiences of internationalisation and corporate engagement.


Emily Dell, student 2014

The course is all about thinking in an innovative and creative way. Learning about leadership, strategy and entrepreneurship as well as having experience working with a company has been a great benefit.

Emily Dell, student 2014


Business and Management

Find out what our students say about studying at Portsmouth, including:

  • Insight into different aspects of the business world
  • Lecturers who are experienced in their field and are passionate about sharing their knowledge
  • Excellent work placement opportunities and careers support

Browse all courses in Business and Management

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Structure & Teaching

Year one

This common first year among some of our business courses provides you with a broad understanding of how business operates.

Core units in this year include:

  • Business Accounting
  • Business Innovation Development Project
  • Business Operations and Systems Management
  • Economics for Business
  • Managing People in Organisations
  • Marketing Principles and Practice
  • Quantitative Methods and Data Analysis

Year Two

Begin to think like an entrepreneur and develop your understanding of business building on the learning from year one. Also begin to tailor your degree through our range of options.

Core units in this year include:

  • Business Analysis and Decision Making
  • Contemporary Issues in Entrepreneurship
  • Innovation Management
  • Business Venturing
  • Managing Product Portfolios

Options to choose from in this year currently include:

  • Developing Individual and Team Creativity
  • Introduction to Digital Marketing 
  • Professional Selling
  • Business and Employment Law

Year Three*

In this year work on real-life problems with entrepreneurs and managers in local businesses and specialise further in a range of specific business disciplines. You will have a choice for your final year project from a dissertation, a business research project, or for students who undertake a placement, a Work Based Learning project. 

Core units in this year include:

  • Strategic Management 
  • Business Enterprise
  • Contemporary Issues in Product and Service Development

Options to choose from in this year currently include:

  • Business Ethics
  • Business Improvement and Creativity
  • Business Intelligence
  • Business Research Project
  • Project Management for Enterprise
  • Work Based Learning (placement students only)
  • Dissertation
  • Digital Marketing Tools and Techniques

*This course is also available as a 4-year sandwich (work placement).

We use the best and most current research and professional practice, alongside feedback from our students, to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional units may not run every year. If a unit doesn’t run, we’ll let you know as soon as possible and help you choose an alternative unit.


Our teaching approach involves a varied structure of lectures, seminars, tutorials, workshops and practical sessions. We aim to provide a stimulating environment that encourages use of IT teaching methods as well as participation in group discussions and projects, alongside individual study. There’s also substantial workplace learning opportunities where you can hone your entrepreneurial skills.

The time you spend in teaching activities may depend on the units you select. As a guide, students on this course last year typically spent their time as follows:

  • Year one students: 24% in lectures, seminars and similar learning activities, 76% studying independently and 0% on work placement
  • Year two students: 22% in lectures, seminars and similar learning activities, 78% studying independently and 0% on work placement
  • Year three students: 16% in lectures, seminars and similar learning activities, 84% studying independently and 0% on work placement


We ensure a balance in assessment approaches to suit your differing learning styles. Here’s how we assess your work:

  • examinations
  • analysis of topical case studies
  • written reports and essays
  • presentations
  • practical artefacts such as small websites or systems

The way you’re assessed may depend on the units you select. As a guide, students on this course last year were typically assessed as follows:

  • Year one students: 55% by written exams, 0% by practical exams and 45% by coursework
  • Year two students: 25% by written exams, 7% by practical exams and 68% by coursework
  • Year three students: 27% by written exams, 7% by practical exams and 66% by coursework

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Facilities & Features

Placements Office

Take advantage of our Placements Office. Providing you with a huge portfolio of employers offering great business-related placement opportunities, the experienced team is always on hand to offer advice on everything from producing high quality applications through to preparation for a company assessment day.

Academic Skills Unit (ASK)

ASK will help you become a successful university student. Our workshops are designed to improve a number of essential academic skills from essay writing and understanding plagiarism to revision and exam techniques. This is a great way to enhance your academic performance and make a smooth transition into university study.


We have invested heavily in open access computer suites across campus. Great working spaces with high-spec PCs (multimedia and CAD), Macs and printing facilities. There is also more specialised software and equipment available such as large format printing, audio-visual equipment and language laboratories. Should you need any assistance, there are specialist technicians on hand to support you in using the facilities.

University Library

Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.

Budgeting for your studies

There are extra costs associated with studying, which you will need to consider when planning your expenditure.

Recommended texts:
If you wish to purchase recommended texts, rather than borrow from the University Library, the average price is £50-£60. You may be studying up to 6 units a year, each with a standard recommended text.

General costs:
We recommend that you budget £75 a year for costs of photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

Final year project:
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose to develop.

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Careers & Opportunities

Career prospects

Career prospects
Where next?

Our range of business degrees are an excellent starting point for careers in business and management with many of our previous graduates now holding senior management positions. Many work for large multinational companies in banking and finance, marketing and human resources management. Or you may already have your heart set on starting your own business. 

Roles our graduates have taken on include:

  • Business Analyst
  • Entrepreneur
  • Sales and Marketing Executive
  • Business Development Manager
  • Small Business Consultant
  • Marketing and New Product Development Manager

Work experience

Work experience
Employment boosting opportunities

Boost your degree with the opportunity to undertake a one-year placement working in a paid full-time role which offers progression and a suitable level of responsibility. You will benefit from the contemporary business experience that employers demand, making you highly employable upon graduation.

With employers now seeking key business competencies and experience alongside a good degree, work experience is more vital than ever. Due to its very nature a placement year is the best and most involving type of work experience you can do during your time at university. As such, a placement will help ensure you are as employable as possible upon graduation.

Career planning

Career planning

To make sure you take the right steps on your career path, we’re here to give you help, support and advice throughout your study. Even after you’ve graduated, we continue to give you support for up to five years.

Employers tell us that they want graduates to be able to demonstrate certain skills when they come out of university. Our courses take account of this. We make sure we prepare you for employment through work-related learning, projects, placements and working in simulated environments that are designed to prepare you for the working world.

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Apply now or visit us

Apply for 2018 entry

To apply, you'll need this course's UCAS code, which is at the top of this page, and the University of Portsmouth institution code – P80.

Apply now

After you apply, we'll invite you to an Applicant Experience Day where you’ll get to speak to lecturers and meet your future classmates.

Open Days for courses starting in 2019

Come to an Open Day and explore our course facilities, tour the campus and have a look around our halls of residence.

Book your Open Day

Admissions terms and conditions

When you accept an offer to study at the University of Portsmouth, you also agree to our terms and conditions as well as the University’s policies, rules and regulations. You should read and consider these before you apply.

University of Portsmouth
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Portsmouth PO1 2UP

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