BA (Hons)
Digital Marketing
Learn to utilise digital media as an effective marketing tool
Course Overview
Why take this course?
Digital media is rapidly becoming the central marketing strategy of many companies and we have created a course that focuses on creating talented digital marketing professionals.
If you have a creative flair, an interest in the digital elements of society and are already attracted to business and marketing, then this course is ideal.
What will I experience?
On this course you can:
- Do a one-year placement working in a paid full-time role
- Apply live case studies to your coursework through the wide links we have with companies and organisations
- Work in our computer labs, exploring the latest marketing software systems and media application software
What opportunities might it lead to?
Portsmouth Business School has well-established links with the Chartered Institute of Marketing (CIM), the UK’s professional marketing organisation. Degrees are recognised by the CIM and our graduates benefit from entry to later stages of the CIM professional qualifications.
Your specialist knowledge of digital media could lead to a career in the internet, media or services industries, such as retail, finance, tourism or social media to name a few.
Here are some routes our graduates have pursued:
- marketing communications
- digital marketing
- multimedia production
- web design
- digital graphic design
The Placement Office gets a fantastic variety of companies to come and give help and advice on applications.
Charlotte Smith, marketing student
Key Facts
- UCAS Course Code:
- N590
- Duration
- 3 years full time, 4 years sandwich with work placement
- Entry
280 points from 3 A levels or equivalent.
Other qualifications- Fees
UK/EU/Channel Islands and Isle of Man full-time students: £8,750 p/a* International full-time students: £10,500 p/a*
*Please note that all fees are subject to annual increase.- Contact
- bus.admissions@port.ac.uk
+44 (0)23 9284 8200 - Department
- Portsmouth Business School
Subject:
Business and Management
Find out what our students say about studying at Portsmouth, including:
- Insight into different aspects of the business world
- Lecturers who are experienced in their field and are passionate about sharing their knowledge
- Excellent work placement opportunities and careers support
Visit us at our open day
Wed 10 Jul
Structure & Teaching
Year one
The first year will introduce you to the main functions of business and provide you with firm foundations of both marketing and digital media topics.
You will study the following core units:
- Digital Filming and Technology
- Introduction to Business Operations and Systems Management
- Introduction to Computer Graphics
- Marketing Analysis
- Marketing Principles and Practice
- Personal and Professional Development
- Web Engineering and Design
Year two
Develop your understanding of marketing and build on the learning from year one. Also begin to tailor your degree choosing from a range of options within the marketing and digital media disciplines.
Areas you will focus on include:
- Marketing communications, branding and ethics
- Creative Industries Project Management
- Market Research and Planning
- Career management
- Digital media distribution
- Web authoring applications such as Dreamweaver/Adobe Flash
- TV Live Promotion
Options which you will be able to choose from include:
- Designing Interactive Content
- Digital Photography
- Enterprise Financial Management
- Personal and Professional Development (L5)
- Rich Internet Video Applications
Year three*
Specialise further in the marketing or digital marketing subject area. You will also have a choice for your final year project from either a dissertation, work-based learning project or a business case report project.
Areas of study include:
- Advertising and public relations
- Global marketing
- Professional selling and sales management
- Mobile phone applications
- Student enterprise project
- a Foreign Language
- Dissertation
Options which you will choose from will include:
- Creative Platforms
- Final Year Project
- Interdisciplinary Group Project
- Mobile Application Development
- Work Based Learning
*This course is also available as a 4-year sandwich (work placement)
Teaching and Assessment
We place a lot of emphasis on student support and we aim to provide a stimulating and academically challenging learning environment. You will encounter a range of teaching methods, from lectures, seminars and tutorials to ICT suite workshops and lab exercises. The course is taught by experienced marketeers with a track record of success in many sectors including the entertainment and arts industry.
How are you assessed?
We ensure a balance in assessment approaches to suit your differing learning styles. Here’s how we assess your work:
- examinations
- multiple-choice tests
- essays and portfolio work
- mini-projects
- presentations
- case studies and extended review articles
Visit us open day
Facilities & Features
Placements Office
Offering great placement opportunities
Academic Skills Unit (ASK)
ASK will help you become a successful university student
Computing
Great working spaces with high-spec PCs, Macs and printing facilities
University Library
Modern, comfortable and a great learning environment
Placements Office
Take advantage of our Placements Office. Providing you with a huge portfolio of employers offering great business-related placement opportunities, the experienced team is always on hand to offer advice on everything from producing high quality applications through to preparation for a company assessment day.
Academic Skills Unit (ASK)
ASK will help you become a successful university student. Our workshops are designed to improve a number of essential academic skills from essay writing and understanding plagiarism to revision and exam techniques. This is a great way to enhance your academic performance and make a smooth transition into university study.
Computing
We have invested heavily in open access computer suites across campus. Great working spaces with high-spec PCs (multimedia and CAD), Macs and printing facilities. There is also more specialised software and equipment available such as large format printing, audio-visual equipment and language laboratories. Should you need any assistance, there are specialist technicians on hand to support you in using the facilities.
University Library
Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.
Careers & Opportunities
Career prospects
Our range of marketing degrees are an excellent starting point for careers in marketing and a placement year sets you ahead of other recent graduates when seeking your first marketing position.
Roles our graduates have taken on include:
- social media executive
- marketing campaigns officer
- business development manager
- account manager
- press officer
- online marketing executive
Work experience
Boost your degree with the opportunity to undertake a one-year placement working in a paid full-time role which offers progression and a suitable level of responsibility. You will benefit from the contemporary business experience that employers demand, making you highly employable upon graduation.
With employers now seeking key business competencies and experience alongside a good degree, work experience is more vital than ever. Due to its very nature a placement year is the best and most involving type of work experience you can do during your time at university. As such, a placement will help ensure you are as employable as possible upon graduation.
Career planning
6.04 minutes
Finding a job is a competitive business, but the statistics show that 89 per cent of our 2011graduates went into employment, further study or training within six months of finishing their degrees.
To make sure you take the right steps on your career path, we’re here to give you help, support and advice throughout your study. Even after you’ve graduated, we continue to give you support for up to five years.
Employers tell us that they want graduates to be able to demonstrate certain skills when they come out of university. Our courses take account of this. We make sure we prepare you for employment through work-related learning, projects, placements and working in simulated environments that are designed to prepare you for the working world.
Open Day
Our next open day is Wed 10 July
VISIT US! Have a look around and get a feel for what it’s like to live and study here. We’ll be on hand to talk to you about your course interests and show you all of our amazing facilities. You’ll also get to meet tutors and other students…
Application, Fees and Funding — find out more