Learn to utilise digital media as an effective marketing tool
Why take this course?
Digital media is rapidly becoming the central marketing strategy of many companies and we have created a course that focuses on creating talented digital marketing professionals.
If you have a creative flair, an interest in the digital elements of society and are already attracted to business and marketing, then this course is ideal.
What will I experience?
On this course you can:
- Do a one-year placement working in a paid full-time role
- Apply live case studies to your coursework through the wide links we have with companies and organisations
- Work in our computer labs, exploring the latest marketing software systems and media application software
What opportunities might it lead to?
Your specialist knowledge of digital media could lead to a career in the internet, media or services industries, such as retail, finance, tourism or social media to name a few.
Here are some routes our graduates have pursued:
- marketing communications
- digital marketing
- multimedia production
- web design
- digital graphic design
Portsmouth Business School is a Chartered Institute of Marketing (CIM) Accredited Study Centre which has been commended for the excellent standard of results achieved by students. In your first year you will have the opportunity to gain the CIM's Introductory Certificate in Marketing alongside the Marketing Principles and Practice unit. As the UK's leading professional marketing organisation, CIM qualifications are highly sought after by employers for both marketing and non-marketing roles.
The Placement Office gets a fantastic variety of companies to come and give help and advice on applications.
Charlotte Smith, marketing student
Request a prospectus
Come to our next Open Day
- UCAS Course Code:
- 3 years full time, 4 years sandwich with work placement
- 2018 ENTRY REQUIREMENTS
112 points from 3 A levels or equivalent. See full entry requirements
We accept UCAS points from other qualifications. See full details and English Language qualifications
UK/EU/Channel Islands and Isle of Man students
2017/18 entry: full time: £9,250 p/a*
2017/18 entry: full time: £12,600 p/a**
*Tuition fee may be subject to annual increase.
**Tuition fee is subject to annual increase.
+44 (0)23 9284 5566
- Marketing and Sales
- Programme specification
- Accreditations & Endorsements
Structure & Teaching
The first year will introduce you to the main functions of business and provide you with firm foundations of both marketing and digital media operations.
Core units in this year include:
- Marketing Principles and Practice
- Marketing in Action
- Introduction to Computer Graphics
- Digital Filming and Technology
- Web Engineering and Design
- Quantitative Methods and Data Analysis
In addition students are supported by a Personal Tutor on Personal and Professional Development.
Develop your understanding of marketing and build on the learning from year one. Also begin to tailor your degree, choosing a range of options from general business as well as marketing and digital media disciplines.
Core units in this year include:
- Introduction to Digital Marketing
- Developing Marketing Communications
- Creative Industries Project Management
- Designing Interactive Content
- Employability, Research and Professional Development
Options to choose from in this year will include:
- Marketing Research and Planning
- Customer Insight for Product Management
- Digital Photography
- Student Enterprise
- Streaming Media Website Design and Delivery
- Or a Foreign Language
Reinforce core marketing understanding and specialise further in the digital media subject areas. You will also have a choice for your final year project from either dissertation, business theory research, work-based learning, or a business consultancy project.
Core units in this year include:
- Strategic Marketing
- Digital Marketing Tools and Techniques
Options which you will choose from include:
- Advertising and PR
- Communication Design
- Creative Platforms
- Developing New Products and Managing Brands
- Global Marketing
- Professional Selling and Sales Management
- Trends in Latest Technology
*This course is also available as a 4-year sandwich (work placement)
We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods- from lectures, workshops and seminars to hands on ICT sessions and lab exercises. The course is taught by experienced marketeers and digital media professionals with a track record of success in many sectors including the entertainment and arts industry.
The time you spend in teaching activities may depend on the units you select. As a guide, students on this course last year typically spent their time as follows:
- Year one students: 20% in lectures, seminars and similar learning activities, 80% studying independently and 0% on work placement
- Year two students: 22% in lectures, seminars and similar learning activities, 78% studying independently and 0% on work placement
- Year three students: 16% in lectures, seminars and similar learning activities, 84% studying independently and 0% on work placement
We appreciate that different students have different learning styles and so we provide a range of assessment approaches to suit everybody. Here are some of the ways we assess your work:
- Live client work
- Multiple-choice tests
- Portfolio work
The way you’re assessed may depend on the units you select. As a guide, students on this course last year were typically assessed as follows:
- Year one students: 35% by written exams, 3% by practical exams and 62% by coursework
- Year two students: 6% by written exams, 10% by practical exams and 84% by coursework
- Year three students: 17% by written exams, 4% by practical exams and 79% by coursework
Facilities & Features
Take advantage of our Placements Office. Providing you with a huge portfolio of employers offering great business-related placement opportunities, the experienced team is always on hand to offer advice on everything from producing high quality applications through to preparation for a company assessment day.
Academic Skills Unit (ASK)
ASK will help you become a successful university student. Our workshops are designed to improve a number of essential academic skills from essay writing and understanding plagiarism to revision and exam techniques. This is a great way to enhance your academic performance and make a smooth transition into university study.
We have invested heavily in open access computer suites across campus. Great working spaces with high-spec PCs (multimedia and CAD), Macs and printing facilities. There is also more specialised software and equipment available such as large format printing, audio-visual equipment and language laboratories. Should you need any assistance, there are specialist technicians on hand to support you in using the facilities.
Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.
Budgeting for your studies
There are extra costs associated with studying, which you will need to consider when planning your expenditure.
If you wish to purchase recommended texts, rather than borrow from the University Library, the average price is £50-£60. You may be studying up to 6 units a year, each with a standard recommended text.
We recommend that you budget £75 a year for costs of photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
Final year project:
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose to develop.
Careers & Opportunities
Our range of marketing degrees are an excellent starting point for careers in marketing and a placement year sets you ahead of other recent graduates when seeking your first marketing position.
Roles our graduates have taken on include:
- social media executive
- marketing campaigns officer
- business development manager
- account manager
- press officer
- online marketing executive
Boost your degree with the opportunity to undertake a one-year placement working in a paid full-time role which offers progression and a suitable level of responsibility. You will benefit from the contemporary business experience that employers demand, making you highly employable upon graduation.
With employers now seeking key business competencies and experience alongside a good degree, work experience is more vital than ever. Due to its very nature a placement year is the best and most involving type of work experience you can do during your time at university. As such, a placement will help ensure you are as employable as possible upon graduation.
To make sure you take the right steps on your career path, we’re here to give you help, support and advice throughout your study. Even after you’ve graduated, we continue to give you support for up to five years.
Employers tell us that they want graduates to be able to demonstrate certain skills when they come out of university. Our courses take account of this. We make sure we prepare you for employment through work-related learning, projects, placements and working in simulated environments that are designed to prepare you for the working world.