BA (Hons)
Marketing with Business Communication
Take your career forward in conjunction with achieving workplace goals
Course Overview
Why take this course?
The need for effective marketing has never been greater. With tough competition, often on a global scale, businesses need marketing professionals who have a deep understanding of customer needs and the ability to offer distinctive and valued products and services in new and interesting ways.
What will I experience?
On this course you can:
- Join the course at either the second-year or final-year stage depending on your level of relevant previous study
- Be taught by experienced marketeers with a track record of success in business spanning a range of industries including retail, banking and telecommunications
- Visit our International Office to get all the support you need while living in a new country
What opportunities might it lead to?
This course is an excellent starting point for a career in marketing. You will build a range of workplace skills including creativity, critical analysis, problem-solving, team-working and communication. All will be valuable marketing strengths that can be applied across a range of industries.
Here are some routes our graduates have pursued:
- product management
- marketing research
- advertising
- public relations
- sales
- web-marketing
I think the Workshop course is very useful. I can communicate with my tutor directly, and I have learnt a lot in the class, especially how to search for the information and data I want.
Yunfei Wu, business communication student 2013
Key Facts
- UCAS Course Code:
- N5N1
- Duration
- 1 or 2 years
- Entry
Only those who have previously studied at higher education level should apply. Applicants must have completed 1, 2 or 3 years (depending on academic profile) in Higher Education including some business subjects.
For year 1 and 2 entry applicants require English language proficiency at a minimum of IELTS band 5.5 with no component score below 5.5. For year 3 entry applicants require English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
Other qualifications- Fees
This course is not open to UK/EU/Channel Islands and Isle of Man students. International full-time students: £9,500 p/a*
*Please note that all fees are subject to annual increase.- Contact
- bus.admissions@port.ac.uk
+44 (0)23 9284 8200 - Department
- Portsmouth Business School
Subject:
Business and Management
Find out what our students say about studying at Portsmouth, including:
- Insight into different aspects of the business world
- Lecturers who are experienced in their field and are passionate about sharing their knowledge
- Excellent work placement opportunities and careers support
Visit us at our open day
Wed 10 Jul
Structure & Teaching
Year one
Direct entry to year two
Year two
Develop your understanding of marketing and gain an understanding of the different roles within the sector. You will cover topics such as communications, market research, product management and consultancy.
Core units in this year include:
- Marketing Research and Planning
- Managing Product Portfolios
- Developing Marketing Communications
- Digital Marketing Strategies
- English Language
- Business Communication
Year three
Tailor your learning through a range of options and continue to develop your English language and business English skills. You will also undertake an individual business research project on a relevant topic of your choice.
Core units in this year include:
- Strategic Marketing
Options to choose from in this year include:
- Cross Cultural Awareness for Business
- Managing Marketing Communications
- Professional Selling and Sales Management
Teaching and Assessment
Our teaching approach involves a varied structure of lectures, seminars, tutorials, workshops and project work. We aim to provide a stimulating environment that encourages use of IT teaching methods as well as participation in group discussions and projects, alongside individual study.
How are you assessed?
We ensure a balance in assessment approaches to suit differing learning styles. Here’s how we assess your work:
- individual and group coursework
- examinations
- online activities
- practical exercises
- your choice of independent research
Visit us open day
Facilities & Features
International Office
The International Office provides extensive support during your studies
Language Laboratories
We have three state-of-the-art, Sony Virtuoso language labs
Computing
Great working spaces with high-spec PCs, Macs and printing facilities
University Library
Modern, comfortable and a great learning environment
International Office
We are a very cosmopolitan community with more than 4,000 international and EU students from over 100 different countries. The role of the International Office is to provide you with extensive support to make your time here as stress-free and enjoyable as possible, enabling you to focus on your studies.
Language Laboratories
We have three state-of-the-art, Sony Virtuoso language labs offering a rich and effective multimedia language environment. Video, sound and text sources can be integrated to provide a first-class learning experience.
Computing
We have invested heavily in open access computer suites across campus. Great working spaces with high-spec PCs (multimedia and CAD), Macs and printing facilities. There is also more specialised software and equipment available such as large format printing, audio-visual equipment and language laboratories. Should you need any assistance, there are specialist technicians on hand to support you in using the facilities.
University Library
Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.
Careers & Opportunities
Career prospects
This degree will provide a firm grounding in all aspects of modern international marketing and prepares you for employment in this dynamic sector. These can include roles in product management, advertising, sales, PR, business strategy and many more.
Roles our graduates have taken on include:
- events manager
- marketing campaigns officer
- business development manager
- market researcher
- press officer
- online marketing executive
Career planning
Finding a job is a competitive business, but the statistics show that 89 per cent of our 2011graduates went into employment, further study or training within six months of finishing their degrees.
To make sure you take the right steps on your career path, we’re here to give you help, support and advice throughout your study. Even after you’ve graduated, we continue to give you support for up to five years.
Employers tell us that they want graduates to be able to demonstrate certain skills when they come out of university. Our courses take account of this. We make sure we prepare you for employment through work-related learning, projects, placements and working in simulated environments that are designed to prepare you for the working world.
Open Day
Our next open day is Wed 10 July
VISIT US! Have a look around and get a feel for what it’s like to live and study here. We’ll be on hand to talk to you about your course interests and show you all of our amazing facilities. You’ll also get to meet tutors and other students…
Application, Fees and Funding — find out more