BA (Hons) Marketing - University of Portsmouth
A Gold rating in teaching excellence Read more
BA (Hons)


UCAS codeN500

full time3yrs

placement option1yr

Learn to engage customers and clients through good marketing practice

Course Overview

Why take this course?

Faced with today's highly challenging global economy, the need for effective marketing is greater than ever. Develop a range of skills such as creativity, critical analysis, problem-solving, team-working, and communication to meet the demands of customers. This degree will provide a firm grounding in all aspects of modern international marketing and prepares you for employment in this dynamic sector.

First year marketing students have won a national competition organised by educational publishers Pearson on behalf of RED - a charity which raises money to fight AIDS, tuberculosis and malaria in Africa.

Students were asked to write a marketing plan, create a promotional video and suggest a manufacturer for a product aimed at university students. The Portsmouth team chose a hand sanitizer by Purell because a co-branded RED version would be a popular product among students. Not only did the team get to go to New York to be presented with a cash prize but they’ve given their CVs a turbo-boost and have the satisfaction of knowing their efforts will help raise funds for an excellent cause.

Working effectively in a group is certainly a skill to master for the workplace, which is why students are exposed to opportunities and challenges throughout their course to engage in live business projects and competitive activities. 

What will I experience?

On this course you can:

  • Do a one-year placement working in a paid full-time role
  • Specialise in a specific area with the option to transfer on to one of the other business-related courses after your first year
  • Deal with current topics and issues in marketing while developing your personal marketing strengths

What opportunities might it lead to?

Through our alliance with the Chartered Institute of Marketing (CIM), we offer intensive study of CIM’S Foundation Certificate, Diploma in Professional Marketing and the Certificate in Advertising and Marketing Diploma in Digital Marketing.

Students opting to follow this ‘Graduate Gateway’ route leave the Business School with both a degree and professional qualification; a valuable combination in today’s competitive job market.

Our graduates have pursued careers in areas such as product management, marketing research, advertising and web-marketing.

This course has EPAS accreditation, which is a scheme operated by the European Foundation for Management Development (EFMD), a European network that promotes and enhances excellence in management development internationally. This means that you will benefit from studying a course which is recognised for its high quality student experiences of internationalisation and corporate engagement.


Katie Holloway, BA (Hons) Marketing student

I like that the lecturers all have industry experience and are always on hand to offer support.

Katie Holloway, BA (Hons) Marketing student


Business and Management

Find out what our students say about studying at Portsmouth, including:

  • Insight into different aspects of the business world
  • Lecturers who are experienced in their field and are passionate about sharing their knowledge
  • Excellent work placement opportunities and careers support

Browse all courses in Business and Management

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Structure & Teaching

Year one

This common first year among some of our business courses provides you with a broad understanding of how business operates.

Core units in this year include:

  • Marketing Principles and Practice
  • Economics for Business
  • Business Operations and Systems Management
  • Managing People in Organisations
  • Business Accounting
  • Quantitative Methods and Data Analysis
  • Business Innovation Development Project

Year two

Develop your understanding of marketing and begin to tailor your degree through our range of options.

Core units in this year include:  

  • Developing Marketing Communications
  • Customer Insight for Product Management
  • Introduction to Digital Marketing
  • Employability, Research and Professional Development
  • Marketing Research and Planning

Options to choose from in this year currently include:

  • Managing Marketing in Service Organisations
  • Professional Selling
  • Business Analysis and Decision Making
  • Business Venturing
  • Developing Individual and Team Creativity
  • Leadership, Ethics, Governance and Sustainability
  • A Foreign Language

Year three*

You will study Strategic Marketing as a core unit and will have the option to specialise in an area of your choice through a selection of optional units. All students complete a final year project and you will have the choice of either a traditional dissertation or business theory research project or the more practical, applied options of the marketing consultancy project or work-based learning project.

Options to choose from in this year currently include:

  • Advertising and Public Relations
  • Developing New Products and Managing Brands
  • Managing Marketing Communications
  • Digital Marketing Tools and Techniques
  • Sales Management
  • Business Enterprise
  • Cross Cultural Awareness for Business

*This course is also available as a 4 year sandwich (and work placement).

We use the best and most current research and professional practice, alongside feedback from our students, to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional units may not run every year. If a unit doesn’t run, we’ll let you know as soon as possible and help you choose an alternative unit.


We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically-challenging, whilst also supporting your learning. You will encounter a range of teaching methods, from lectures, seminars and hands on ICT sessions and lab exercises. The course is taught by experienced marketeers with a track record of success across many business sectors.

The time you spend in teaching activities may depend on the units you select. As a guide, students on this course last year typically spent their time as follows:

  • Year one students: 24% in lectures, seminars and similar learning activities, 76% studying independently and 0% on work placement
  • Year two students: 24% in lectures, seminars and similar learning activities, 76% studying independently and 0% on work placement
  • Year three students: 16% in lectures, seminars and similar learning activities, 84% studying independently and 0% on work placement


We appreciate that different students have different learning styles and so we provide a range of assessment approaches to suit everybody. Here are some of the ways we assess your work:

  • mini-projects
  • presentations
  • group work
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work

The design of our assessments allows you to show your subject knowledge and understanding whilst also giving you opportunity to hone the “soft” skills that employers seek. This includes areas such as communication skills, critical thinking and presentation skills.

The way you’re assessed may depend on the units you select. As a guide, students on this course last year were typically assessed as follows:

  • Year one students: 58% by written exams, 0% by practical exams and 42% by coursework
  • Year two students: 30% by written exams, 2% by practical exams and 68% by coursework
  • Year three students: 24% by written exams, 4% by practical exams and 72% by coursework

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Facilities & Features

Placements Office

Take advantage of our Placements Office. Providing you with a huge portfolio of employers offering great business-related placement opportunities, the experienced team is always on hand to offer advice on everything from producing high quality applications through to preparation for a company assessment day.

International Office

We are a very cosmopolitan community with more than 4,000 international and EU students from over 100 different countries. The role of the International Office is to provide you with extensive support to make your time here as stress-free and enjoyable as possible, enabling you to focus on your studies.


We have invested heavily in open access computer suites across campus. Great working spaces with high-spec PCs (multimedia and CAD), Macs and printing facilities. There is also more specialised software and equipment available such as large format printing, audio-visual equipment and language laboratories. Should you need any assistance, there are specialist technicians on hand to support you in using the facilities.

University Library

Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.

Budgeting for your studies

There are extra costs associated with studying, which you will need to consider when planning your expenditure.

Recommended texts:
If you wish to purchase recommended texts, rather than borrow from the University Library, the average price is £50-£60. You may be studying up to 6 units a year, each with a standard recommended text.

General costs:
We recommend that you budget £75 a year for costs of photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

Final year project:
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose to develop.

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Careers & Opportunities

Career prospects

Career prospects
Where next?

Our range of marketing degrees are an excellent starting point for careers in marketing and a placement year sets you ahead of other recent graduates when seeking your first marketing position.

Overall, this course opens a number of doors from the option to continue with further study to eligibility for graduate schemes for large multinational companies. A number of our graduates are even snapped up by the company where they spend their placement year.

Roles our graduates have taken on include:

  • marketing campaigns officer
  • business development manager
  • market researcher
  • press officer
  • online marketing executive

Work experience

Work experience
Employment boosting opportunities

Boost your degree with the opportunity to undertake a one-year placement working in a paid full-time role which offers progression and a suitable level of responsibility. You will benefit from the contemporary business experience that employers demand, making you highly employable upon graduation.

With employers now seeking key business competencies and experience alongside a good degree, work experience is more vital than ever. Due to its very nature a placement year is the best and most involving type of work experience you can do during your time at university. As such, a placement will help ensure you are as employable as possible upon graduation.

Career planning

Career planning

To make sure you take the right steps on your career path, we’re here to give you help, support and advice throughout your study. Even after you’ve graduated, we continue to give you support for up to five years.

Employers tell us that they want graduates to be able to demonstrate certain skills when they come out of university. Our courses take account of this. We make sure we prepare you for employment through work-related learning, projects, placements and working in simulated environments that are designed to prepare you for the working world.

Laura Eaton, BA (Hons) Marketing student 2013

The marketing course attracted me as it had a one-year placement option during the third year. My placement was with a pharmaceutical company called Baxter and it has provided me with real life experience of working in a marketing department for a multi-million pound global company managing various product launches, exhibitions, PR and marketing campaigns. I was even allowed to go into theatre and witness our products being used on patients.

Laura Eaton, BA (Hons) Marketing student 2013

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Apply now or visit us

Apply for 2018 entry

To apply, you'll need this course's UCAS code, which is at the top of this page, and the University of Portsmouth institution code – P80.

Apply now

After you apply, we'll invite you to an Applicant Experience Day where you’ll get to speak to lecturers and meet your future classmates.

Open Days for courses starting in 2019

Come to an Open Day and explore our course facilities, tour the campus and have a look around our halls of residence.

Book your Open Day

Admissions terms and conditions

When you accept an offer to study at the University of Portsmouth, you also agree to our terms and conditions as well as the University’s policies, rules and regulations. You should read and consider these before you apply.

University of Portsmouth
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Winston Churchill Avenue
Portsmouth PO1 2UP

T: +44 (0)23 9284 8484