Learn to engage customers and clients through good marketing practice
Why take this course?
Faced with today's highly challenging global economy, the need for effective marketing is greater than ever. Develop a range of skills such as creativity, critical analysis, problem-solving, team-working, and communication to meet the demands of customers. This degree will provide a firm grounding in all aspects of modern international marketing and prepares you for employment in this dynamic sector.
First year marketing students have won a national competition organised by educational publishers Pearson on behalf of RED - a charity which raises money to fight AIDS, tuberculosis and malaria in Africa.
Students were asked to write a marketing plan, create a promotional video and suggest a manufacturer for a product aimed at university students. The Portsmouth team chose a hand sanitizer by Purell because a co-branded RED version would be a popular product among students. Not only did the team get to go to New York to be presented with a cash prize but they’ve given their CVs a turbo-boost and have the satisfaction of knowing their efforts will help raise funds for an excellent cause.
Working effectively in a group is certainly a skill to master for the workplace, which is why students are exposed to opportunities and challenges throughout their course to engage in live business projects and competitive activities.
What will I experience?
On this course you can:
- Do a one-year placement working in a paid full-time role
- Specialise in a specific area with the option to transfer on to one of the other business-related courses after your first year
- Deal with current topics and issues in marketing while developing your personal marketing strengths
What opportunities might it lead to?
Through our alliance with the Chartered Institute of Marketing (CIM), we offer intensive study of CIM’S Foundation Certificate, Diploma in Professional Marketing and the Certificate in Advertising and Marketing Diploma in Digital Marketing. Students opting to follow this ‘Graduate Gateway’ route leave the Business School with both a degree and professional qualification; a valuable combination in today’s competitive job market.
Here are some routes our graduates have pursued:
- product management
- marketing research
- public relations
I like that the lecturers all have industry experience and are always on hand to offer support.
Katie Holloway, BA (Hons) Marketing student
Apply for September 2016
If you're still considering your options, we’re here to help you make the right decision.
- UCAS Course Code:
- 3 years full time, 4 years sandwich with work placement
- 280 points from 3 A levels or equivalent. English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5. Other qualifications
UK/EU/Channel Islands and Isle of Man students
2016/17 entry: full time: £9,000 p/a*
2016/17 entry: full time: £12,000 p/a**
*Tuition fee may be subject to annual increase.
**Tuition fee is subject to annual increase.
+44 (0)23 9284 8200
- Marketing and Sales
- Programme specification
- Accreditations & Endorsements
Structure & Teaching
This common first year among some of our business courses provides you with a broad understanding of how business operates.
Core units in this year include:
- Marketing Principles and Practice
- Economics for Business
- Business Operations and Systems Management
- Managing People in Organisations
- Business Accounting
- Quantitative Methods and Data Analysis
- Business Innovation Development Project
Develop your understanding of marketing and begin to tailor your degree through our range of options.
Core units in this year include:
- Developing Marketing Communications
- Customer Insight for Product Management
- Introduction to Digital Marketing
- Employability, Research and Professional Development
- Marketing Research and Planning
Options to choose from in this year include:
- Managing Marketing in Service Organisations
- Professional Selling
- Business Analysis and Decision Making
- Business Venturing
- Developing Individual and Team Creativity
- Leadership, Ethics, Governance and Sustainability
- A Foreign Language
You will study Strategic Marketing as a core unit and will have the option to specialise in an area of your choice through a selection of optional units. All students complete a final year project and you will have the choice of either a traditional dissertation or business theory research project or the more practical, applied options of the marketing consultancy project or work-based learning project.
Options to choose from in this year include:
- Advertising and Public Relations
- Developing New Products and Managing Brands
- Managing Marketing Communications
- Digital Marketing Tools and Techniques
- Sales Management
- Business Enterprise
- Cross Cultural Awareness for Business
*This course is also available as a 4 year sandwich (+ work placement)
Teaching and Assessment
We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically-challenging, whilst also supporting your learning. You will encounter a range of teaching methods, from lectures, seminars and hands on ICT sessions and lab exercises. The course is taught by experienced marketeers with a track record of success across many business sectors.
How are you assessed?
We appreciate that different students have different learning styles and so we provide a range of assessment approaches to suit everybody. Here are some of the ways we assess your work:
- group work
- live client work
- multiple-choice tests
- portfolio work
The design of our assessments allows you to show your subject knowledge and understanding whilst also giving you opportunity to hone the “soft” skills that employers seek. This includes areas such as communication skills, critical thinking and presentation skills.
Facilities & Features
Take advantage of our Placements Office. Providing you with a huge portfolio of employers offering great business-related placement opportunities, the experienced team is always on hand to offer advice on everything from producing high quality applications through to preparation for a company assessment day.
We are a very cosmopolitan community with more than 4,000 international and EU students from over 100 different countries. The role of the International Office is to provide you with extensive support to make your time here as stress-free and enjoyable as possible, enabling you to focus on your studies.
We have invested heavily in open access computer suites across campus. Great working spaces with high-spec PCs (multimedia and CAD), Macs and printing facilities. There is also more specialised software and equipment available such as large format printing, audio-visual equipment and language laboratories. Should you need any assistance, there are specialist technicians on hand to support you in using the facilities.
Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.
Overall, my course was an amazing experience, however were I to choose the best parts of it, they would probably be the Professional Selling module and the industrial placement year, both of them having prepared me for a successful career while transforming me from a student to a young professional.
Irena Dimitrova, BA (Hons) Marketing student
Budgeting for your studies
There are extra costs associated with studying, which you will need to consider when planning your expenditure.
If you wish to purchase recommended texts, rather than borrow from the University Library, the average price is £50-£60. You may be studying up to 6 units a year, each with a standard recommended text.
We recommend that you budget £75 a year for costs of photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
Final year project:
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose to develop.
Careers & Opportunities
Our range of marketing degrees are an excellent starting point for careers in marketing and a placement year sets you ahead of other recent graduates when seeking your first marketing position.
Overall, this course opens a number of doors from the option to continue with further study to eligibility for graduate schemes for large multinational companies. A number of our graduates are even snapped up by the company where they spend their placement year.
Roles our graduates have taken on include:
- marketing campaigns officer
- business development manager
- market researcher
- press officer
- online marketing executive
Boost your degree with the opportunity to undertake a one-year placement working in a paid full-time role which offers progression and a suitable level of responsibility. You will benefit from the contemporary business experience that employers demand, making you highly employable upon graduation.
With employers now seeking key business competencies and experience alongside a good degree, work experience is more vital than ever. Due to its very nature a placement year is the best and most involving type of work experience you can do during your time at university. As such, a placement will help ensure you are as employable as possible upon graduation.
Those completing a placement year will also obtain the City and Guilds Licentiateship, which proves to employers that you have the necessary workplace skills and experience they are looking for.
To make sure you take the right steps on your career path, we’re here to give you help, support and advice throughout your study. Even after you’ve graduated, we continue to give you support for up to five years.
Employers tell us that they want graduates to be able to demonstrate certain skills when they come out of university. Our courses take account of this. We make sure we prepare you for employment through work-related learning, projects, placements and working in simulated environments that are designed to prepare you for the working world.
The marketing course attracted me as it had a one-year placement option during the third year. My placement was with a pharmaceutical company called Baxter and it has provided me with real life experience of working in a marketing department for a multi-million pound global company managing various product launches, exhibitions, PR and marketing campaigns. I was even allowed to go into theatre and witness our products being used on patients.
Laura Eaton, BA (Hons) Marketing student 2013