BA (Hons)
Marketing
Learn to engage customers and clients through good marketing practice
Course Overview
Why take this course?
Faced with today's highly challenging global economy, the need for effective marketing is greater than ever. Develop a range of skills such as creativity, critical analysis, problem-solving, team-working, and communication to meet the demands of customers.
This degree will provide a firm grounding in all aspects of modern international marketing and prepares you for employment in this dynamic sector.
What will I experience?
On this course you can:
- Do a one-year placement working in a paid full-time role
- Specialise in a specific area with the option to transfer on to one of the other business-related courses after your first year
- Deal with current topics and issues in marketing while developing your personal marketing strengths
What opportunities might it lead to?
Portsmouth Business School has well-established links with the Chartered Institute of Marketing (CIM), the UK’s professional marketing organisation. Degrees are recognised by the CIM and our graduates benefit from entry to later stages of the CIM professional qualifications.
Here are some routes our graduates have pursued:
- product management
- marketing research
- advertising
- public relations
- sales
- web-marketing
I like that the lecturers all have industry experience and are always on hand to offer support.
Katie Holloway, BA (Hons) Marketing student 2013
Key Facts
- UCAS Course Code:
- N500
- Duration
- 3 years full time, 4 years sandwich with work placement
- Entry
280 points from 3 A levels or equivalent.
Other qualifications- Fees
UK/EU/Channel Islands and Isle of Man full-time students: £8,750 p/a*
International full-time students: £10,500 p/a*
*Please note that all fees are subject to annual increase.- Contact
- bus.admissions@port.ac.uk
+44 (0)23 9284 8200 - Department
- Portsmouth Business School
Subject:
Business and Management
Find out what our students say about studying at Portsmouth, including:
- Insight into different aspects of the business world
- Lecturers who are experienced in their field and are passionate about sharing their knowledge
- Excellent work placement opportunities and careers support
Visit us at our open day
Wed 10 Jul
Structure & Teaching
Year one
This common first year among some of our business courses provides you with a broad understanding of how business operates.
Core units in this year include:
- Business Accounting
- First Port of Call (Year 1)
- Marketing Analysis
- People, Work and Organisations
- Understanding Customers and Consumer Law
- Understanding Markets and The Economy
- Marketing Principles and Practice
Year two
Develop your understanding of marketing and begin to tailor your degree through our range of options.
Core units in this year include:
- Marketing Research and Planning
- Developing Marketing Communications
- Managing Product Portfolios
- Digital Marketing Strategies
- Business Research
Options to choose from in this year include:
- Services Marketing
- Business Venturing
- Enterprise Financial Management
- Team Creativity
- Business Sustainability
- a foreign language
Year three*
Specialise further in marketing. You will also have a choice for your final year project from either a dissertation, work-based learning project or a business case report project.
Options to choose from in this year include:
- Advertising and Public Relations
- Business Enterprise
- Cross Cultural Awareness in Business
- Developing New Products and Managing Brands
- Global Marketing
- Managing Marketing Communications
- Professional Selling and Sales Management
- a foreign language
*This course is also available as a 4 year sandwich (+ work placement)
Teaching and Assessment
We place a lot of emphasis on student support and we aim to provide a stimulating and academically-challenging learning environment. You will encounter a range of teaching methods, from lectures, seminars and tutorials to workshops and team-based projects. The course is taught by experienced marketeers with a track record of success in business.
How are you assessed?
We ensure a balance in assessment approaches to suit differing learning styles. Here’s how we assess your work:
- individual and group coursework
- examinations
- online activities
- practical exercises
- your choice of independent research
Visit us open day
Facilities & Features
Placements Office
Offering great placement opportunities
International Office
The International Office provides extensive support during your studies
Computing
Great working spaces with high-spec PCs, Macs and printing facilities
University Library
Modern, comfortable and a great learning environment
Placements Office
Take advantage of our Placements Office. Providing you with a huge portfolio of employers offering great business-related placement opportunities, the experienced team is always on hand to offer advice on everything from producing high quality applications through to preparation for a company assessment day.
International Office
We are a very cosmopolitan community with more than 4,000 international and EU students from over 100 different countries. The role of the International Office is to provide you with extensive support to make your time here as stress-free and enjoyable as possible, enabling you to focus on your studies.
Computing
We have invested heavily in open access computer suites across campus. Great working spaces with high-spec PCs (multimedia and CAD), Macs and printing facilities. There is also more specialised software and equipment available such as large format printing, audio-visual equipment and language laboratories. Should you need any assistance, there are specialist technicians on hand to support you in using the facilities.
University Library
Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.
Overall, my course was an amazing experience, however were I to choose the best parts of it, they would probably be the Professional Selling module and the industrial placement year, both of them having prepared me for a successful career while transforming me from a student to a young professional.
Irena Dimitrova, BA (Hons) Marketing student 2013
Careers & Opportunities
Career prospects
Our range of marketing degrees are an excellent starting point for careers in marketing and a placement year sets you ahead of other recent graduates when seeking your first marketing position.
Overall, this course opens a number of doors from the option to continue with further study to eligibility for graduate schemes for large multinational companies. A number of our graduates are even snapped up by the company where they spend their placement year.
Roles our graduates have taken on include:
- marketing campaigns officer
- business development manager
- market researcher
- press officer
- online marketing executive
Work experience
Boost your degree with the opportunity to undertake a one-year placement working in a paid full-time role which offers progression and a suitable level of responsibility. You will benefit from the contemporary business experience that employers demand, making you highly employable upon graduation.
With employers now seeking key business competencies and experience alongside a good degree, work experience is more vital than ever. Due to its very nature a placement year is the best and most involving type of work experience you can do during your time at university. As such, a placement will help ensure you are as employable as possible upon graduation.
Those completing a placement year will also obtain the City and Guilds Licentiateship, which proves to employers that you have the necessary workplace skills and experience they are looking for.
Career planning
6.04 minutes
Finding a job is a competitive business, but the statistics show that 89 per cent of our 2011graduates went into employment, further study or training within six months of finishing their degrees.
To make sure you take the right steps on your career path, we’re here to give you help, support and advice throughout your study. Even after you’ve graduated, we continue to give you support for up to five years.
Employers tell us that they want graduates to be able to demonstrate certain skills when they come out of university. Our courses take account of this. We make sure we prepare you for employment through work-related learning, projects, placements and working in simulated environments that are designed to prepare you for the working world.
The marketing course attracted me as it had a one-year placement option during the third year. My placement was with a pharmaceutical company called Baxter and it has provided me with real life experience of working in a marketing department for a multi-million pound global company managing various product launches, exhibitions, PR and marketing campaigns. I was even allowed to go into theatre and witness our products being used on patients.
Laura Eaton, BA (Hons) Marketing student 2013
Open Day
Our next open day is Wed 10 July
VISIT US! Have a look around and get a feel for what it’s like to live and study here. We’ll be on hand to talk to you about your course interests and show you all of our amazing facilities. You’ll also get to meet tutors and other students…
Application, Fees and Funding — find out more