BA (Hons) Sales Leadership (degree apprenticeship) - University of Portsmouth
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BA (Hons)

Sales Leadership (degree apprenticeship)

part time3yrs

Work, learn and qualify through a practical day-release degree

Course Overview

About the sales leadership degree apprenticeship

The Department for Education has provisionally approved plans by the Association of Professional Sales (APS) for the first degree-level apprenticeship in sales. They have since worked with business leaders and universities to devise this business-to-business (B2B) degree apprenticeship scheme, which includes the list of skills and competencies that apprentices must achieve to be awarded their degrees.

The University of Portsmouth took the lead as joint university providers, due to our long-term interest in education within the sales profession and recent nomination for a teaching innovation award at the global Sales Educator’s Academy in 2017.

This new, nationally recognised qualification offers a different route to gain a sales degree. You have the opportunity to go to university at the same time as working in the career of your choice.

You can also find out more about this course and our facilities by attending one of our regular Open Days or Open Evenings.

Why take this course?

A degree apprenticeship gives you the opportunity to go to university at the same time as working. There is significant Government funding available. This means, with the support of your employer, you can get a BA (Hons) Sales Leadership degree on a day-release arrangement over three years without incurring any tuition fee debt.

As a degree apprentice, you will acquire knowledge of the latest sales practices alongside the practical skills you develop through your work. Very early on in your studies, you will gain confidence and be contributing to the success of your organisation – through work-based projects and learning alongside other degree apprentices from different businesses and sectors.

You will form a lasting professional network and will learn from other degree apprentices about the fascinating and fast-paced world of business.

Is it right for me?

The degree apprenticeship is available if you are embarking on the first step of your career or you are already in employment and want to consolidate your work experience with a degree in management. It will appeal to those who enjoy variety, have a desire to be intellectually stimulated and have the energy for a real challenge. Learning is delivered in an active and practical way, with degree apprentices sharing experiences with others to make a difference in their own organisation.

Information for employers

For full details of the degree apprenticeship scheme, the levels of Government funding, additional subsidies and information about the Apprenticeship Levy, please see the Portsmouth Business School degree apprenticeship page.

What opportunities might it lead to?

When you graduate, drive and ambition combined with your academic learning will mean you are equipped to lead and manage customers, bids and sale processes that are essential in the UK’s future business.

This degree apprenticeship leads to:

  • BA (Hons) Sales Leadership degree
  • Full Level 6 apprenticeship certification

More information and how to apply

If you are interested in applying for this course, interested in setting up a degree apprenticeship programme with the University, or would like more information, please complete this form or call us on 023 9284 8599.

To do a degree apprenticeship, you must have the right to work in the UK.

Make an enquiry



Find out what our students say about studying a business degree apprenticeship at Portsmouth, including:

  • How they have applied what they have learnt to advance their careers
  • How they added immediate value to their work and organisations
  • Why they recommend doing a degree apprenticeship at Portsmouth to others

This video also highlights the benefits of doing a degree apprenticeship over a traditional degree and looks at the facilities and resources you can take advantage of when you become a degree apprentice at the University of Portsmouth.

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Structure & Teaching

Year 1

Managing self

Within the first year there is an introduction of sales theory and, through the Business Conference Unit, how organisations buy.

There is also a strong emphasis on self-awareness – managing yourself in terms of knowledge, skills and professional behaviour. This is highlighted in the Professional Development Unit.

You will develop a good understanding of commerce and marketing, too.

Units in this year include:

  • Principles of Professional Selling
  • Professional Skills Development
  • Marketing
  • Business Conference 1 – Organisational Buying Behaviour
  • Principles of Commerce
  • Working-Based Learning 1 – the Organisation and Personal Development

Year 2

Managing and leading others

In this year, there is a greater scope for problem–solving with a focus on analysing customer relationships, information and value.

Units in this year include:

  • Customer Portfolios and Sales Resourcing Strategy
  • Insight Management and Digital Channels
  • Business Conference 2 – Psychology in Selling
  • Leading People Through Change
  • Leadership, Ethics, Governance and Sustainability
  • Work-Based Learning 2 – Managing Customer Relationships

Year 3

Managing and leading strategically

In the final year, your study includes a strategic perspective.

Units in this year include:

  • Critical Thinking and Research Skills for Leadership and Management
  • Value Mapping and Financial Analysis for Sales
  • Planning and Pipelines
  • Advanced Business Communication Skills
  • Work-Based Learning Project – Contemporary Management in Practice

We use the best and most current research and professional practice, alongside feedback from our students, to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional units may not run every year. If a unit doesn’t run, we’ll let you know as soon as possible and help you choose an alternative unit.

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Facilities & Features

Academic Skills Unit (ASK)

ASK will help you become a successful university student. Our workshops are designed to improve a number of essential academic skills from essay writing and understanding plagiarism to revision and exam techniques. This is a great way to enhance your academic performance and make a smooth transition into university study.


We have invested heavily in open access computer suites across campus. Great working spaces with high-spec PCs (multimedia and CAD), Macs and printing facilities. There is also more specialised software and equipment available such as large format printing, audio-visual equipment and language laboratories. Should you need any assistance, there are specialist technicians on hand to support you in using the facilities.

University library

Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.

Budgeting for your studies

There are extra costs associated with studying, which you will need to consider when planning your expenditure.

Recommended texts:
If you wish to purchase recommended texts, rather than borrow from the University Library, the average price is £50-£60. You may be studying up to 6 units a year, each with a standard recommended text.

General costs:
We recommend that you budget £75 a year for costs of photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

Final year project:
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose to develop.

Other costs to consider

You will be required to pay a registration fee at the start of your course to The Chartered Institute for IT (BCS). This will be approximately £57. Please see

The cost of End Point Assessment (EPA) - which your employer pays - is in addition to course fees. Please contact us for more information.

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Careers & Opportunities

Benefits to you

  • Stay ahead of the competition by working in your job and gaining your degree at the same time.
  • Learn the theory of business and apply it to your workplace.
  • Gain job-specific training.
  • Have access to the support and resources at the University of Portsmouth.

Benefits to your employer

  • Grow their own staff, instilling their business culture from an early stage.
  • Get the skills and knowledge that are directly relevant to their business.
  • Support succession planning and enhance retention of a skilled workforce.
  • Work in partnership with the University to maximise effects of the programme.
  • Have access to Portsmouth Business School's expertise and the opportunity to engage in our wider business activities.

Employers can find out more on the Portsmouth Business School website.

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University of Portsmouth
University House
Winston Churchill Avenue
Portsmouth PO1 2UP

T: +44 (0)23 9284 8484