BA (Hons) Marketing with Psychology

Student profiles

Natalie Moore – BA (Hons) Marketing

'I enjoy the fact that we get to study a range of subjects within marketing. All the facilities within Portsmouth Business School are modern and the University offers a lot of academic help, for example the Maths Café and the Careers and Recruitment service. The Library is home to a vast amount of books, magazines and journals, and we also have access to online resources.

On the social side I belong to a group called VIP (Volunteering in Portsmouth) and I help out on special days arranged for the local community such as OAP Valentine Dinners and Santa's Little Helper days.'

Natalie Moore

Alan Gurney – BA (Hons) Marketing with Psychology

'The BA (Hons) Marketing and Psychology degree I studied showed me many facets of marketing and how psychology can be used to maximise marketing potential and increase awareness of companies and products. The two subject areas linked together perfectly and are extremely relevant in the modern world.

I chose the degree as I thought it was a broad subject area that is constantly expanding and that affects all of today's businesses and I chose Portsmouth as the Business School had fantastic facilities and a good reputation.

The first year of the course covered a wide range of subjects within business and psychology, and gave me a good all-round knowledge of the two areas. The second and third years are much more specific and give you the option to study units you have chosen so each student can study areas that really interest them. They also link the two subject areas together the further you progress, so you can apply your combined knowledge in practical situations.'

 

Jazmin Beale – BA (Hons) Marketing

'I chose a degree in marketing as I enjoyed business studies at A Level and have always found the more creative side of business fascinating.

The first year was a general business year, and although I originally was disappointed as I wanted to get ‘stuck in’ with marketing, I found it invaluable as it has given me a good introduction and overview of all business elements. This leaves the flexibility to change course if you’re not one hundred per cent sure about which part of business you enjoy the most after completing A Level.

I love my course and have backed up the theory learnt in lectures by trying to get as much work experience as I can; in my second year I volunteered for two local organisations fulfilling their marketing plans.

Portsmouth Business School is great; the lecturers are really engaging and the support staff are very friendly and always on hand if you have a problem. The modern facilities make learning much easier, and the state-of-the-art IT resources make me feel more confident with business systems within the workplace.'

Jazmin Beale

Annika Franklin – BA (Hons) Marketing

'I am currently on a 12-month placement at Mars UK, which is part of my four-year sandwich degree in BA (Hons) Marketing. I chose this course for many reasons; mainly because it offered the choice of working a year in industry but also due to the variety of modules and business areas that would be studied.

My first year covered business-based modules and this linked in well to my second year which was more marketing specific. The degree has given me a great insight into business and also into the more specific areas of marketing. The course is exciting and provides challenging and interesting modules.

So far my current year in industry is helping to put the theories I have learnt in my degree into practice. The BA (Hons) Marketing degree has provided me with great foundations for my year in placement but also for the future.

Studying at Portsmouth Business School is an excellent experience. It offers great resources and a friendly atmosphere to study and meet new people.

The lecturers and support staff have been very helpful and supportive throughout my first two years. The University as a whole has excellent resources to support and help you through your study, especially the newly refurbished Library.'

Annika Franklin

Adam Pankhurst – BA (Hons) Marketing

'The first year of the BA (Hons) Marketing course covers all business areas. This is vital knowledge as marketers no longer work in isolation of other areas and are expected to work with specialist knowledge from other business disciplines.

In the second and third years the degree narrows down to focus on more marketing-specific disciplines such as buyer behaviour and marketing communications.

I chose marketing because it is such an expansive area to study that you can do a lot with the degree. Furthermore I feel it is one of the more demanding areas of business as it is one that is constantly changing and providing new challenges.

This degree appealed to me particularly as it gives you a wide knowledge of different areas within marketing whilst providing enough detail on each to help you make any future career choices.

The fact that the degree can be combined with a placement year was a big attraction to me, and it is an opportunity which I have taken securing a placement at Microsoft UK for my third year.

From the degree I feel I am not only acquiring all the knowledge-based skills required but other skills such as team working and time management, which are essential skills to have learnt.

In the long term I would like to become a brand manager, thus the skills I will have learnt in units such as buyer behaviour or public relations are invaluable. In addition, the vast experience my placement year will offer should help me to be successful in my career goal.

The Business School is based in a modern building, fully equipped with computer suites and learning resources. Staff are extremely helpful and always willing to answer any questions that you may have.'

Adam Pankhurst