BA (Hons) Media and Digital Practice - University of Portsmouth
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BA (Hons)

Media and Digital Practice

UCAS codeP31P

full time3yrs

placement option1yr

Preparation for a range of roles in the creative and professional industries

Course Overview

Why take this course?

New digital technologies bring about fundamental shifts in the way we produce, distribute and consume media. This degree combines practical digital media production skills with the critical study of new media forms. Essentially, you will develop creative and professional new media techniques associated with the contemporary, emerging and multi-platform digital media industry.

What will I experience?

On this course you will:

  • Get training from our team of specialist media staff whose research interests encompass television and the internet to transmedia and interactive digital content
  • Develop critical approaches to both the creation and delivery of digital media content
  • Engage with the hands-on elements of the course including music technology, web design and computer graphics
  • Hone your practical skills and use the technical equipment available to you throughout the course

What opportunities might it lead to?

The blend of creative and technical ability that you will build on this course will be extremely valuable to employers within in the media sector. The range of transferable and creative skills you will develop and practical experiences you will encounter during your time with us will be highly regarded in the jobs market.

Here are some routes our graduates have followed:

  • media research
  • social media development
  • film or television production
  • digital specialism
  • contemporary publishing
  • new media
  • web design
  • post-graduate study


Benan Demir, BA (Hons) Media and Digital Practice student

Portsmouth gave me the option to not only learn the theoretical approach of media studies, but also to combine that with the practical and creative aspects of entertainment technology.

Benan Demir, BA (Hons) Media and Digital Practice student


Film, Media and Performing Arts

Find out what our students say about studying at Portsmouth, including:

  • The creative atmosphere that encourages students to explore their own interests and ideas
  • The excellent facilities which you will have access to
  • The lively mix of creative practice and critical understanding, ensuring that knowledge and learning is stimulating, cutting-edge and relevant to the wider world

Browse all courses in Film, Media and Performing Arts

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Structure & Teaching

Year one

The first year covers several central topics and begins your training in the skills and techniques you’ll be using throughout your course. You will be taught by specialist staff with strong research interests across a range of media.

Core units in this year include:

  • Advanced Media Research
  • Digital Filming and Technology
  • Introduction to Computer Graphics
  • Introduction to Media Studies
  • Media Study Skills
  • Sound for Moving Image


Year two

This year allows you to start to specialise in the areas that interest you most. Choose to focus on specific media forms, practise your production skills and spotlight on certain topics.

Core units from this year include:

  • Form and Function
  • Transmedia Narratives and Strategies

Options to choose from in this year currently include:

  • Approaches to Popular Culture
  • Digital Photography
  • Managing and Making a Documentary
  • Media Networks: Exploring Digital Culture
  • Media, Culture and National Identity
  • Music Business Practice
  • Print Media
  • Professional Experience
  • Radio Production and Presentation Skills
  • Researching Genre
  • Social Issues in the Media
  • Student Enterprise
  • The Media and Propaganda
  • Screen Media

Year three*

The final year offers you a broad range of options to choose from. Depending on your interests, you also have the choice between a dissertation, a special exercise or undertaking a creative technology project that boosts your professional production skills.

Core units from this year include:

  • Final Year Project OR Film and Media Dissertation

Options to choose from in this year currently include:

  • Representing Science in the Media
  • Researching Animation
  • TV Talk Shows
  • Cultures of Consumption
  • Technical Trends
  • Interdisciplinary Group Project
  • Documentary Film Making
  • Sound Application
  • Media Fan Cultures
  • News, War and Peace
  • Comedy Culture and Form
  • British TV Drama and Society
  • Key Issues in Contemporary Music Studies
  • The Entertainment Industries

We use the best and most current research and professional practice, alongside feedback from our students, to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional units may not run every year. If a unit doesn’t run, we’ll let you know as soon as possible and help you choose an alternative unit.

*This course is also available as a 4-year sandwich (work placement)

Placement year

Between the second and third years of study you will have the option to undertake a work placement year. There are two exciting options for the placement year:

We offer a range of salaried professional placements as part of your degree.  You can gain invaluable work experience to help you prepare for your graduate employment.  The University can provide you with advice on how to secure a work placement that matches both the needs of your degree and your future career plans, as well as giving you useful links and contacts.

Interested in running your own business instead? We also offer students the chance to start-up and run their own company for a year as an alternative to the traditional work-based placement. Students who choose this option often start-up their companies with fellow, like-minded students, working together, as a bona fide operation, in an attempt to build a successful venture. The Faculty and University provide mentoring and support throughout the year.

To find out more visit our Employability and Enterprise page.


The greatest feature of our course is that it allows for your intellectual freedom and choice. By attending workshops, seminars, lectures, practical performance sessions and simulations, you’ll develop a range of skills that will be tailored to your planned career path.

The time you spend in teaching activities may depend on the units you select. As a guide, students on this course last year typically spent their time as follows:

  • Year one students: 22% in lectures, seminars and similar learning activities, 78% studying independently and 0% on work placement
  • Year two students: 17% in lectures, seminars and similar learning activities, 83% studying independently and 0% on work placement
  • Year three students: 12% in lectures, seminars and similar learning activities, 88% studying independently and 0% on work placement


Assessment takes many forms enabling you to demonstrate the variety of your skills and talents, including through:

  • essays
  • presentations
  • video productions
  • programme proposal
  • reports
  • a research portfolio
  • examinations
  • dissertation/project

The way you’re assessed may depend on the units you select. As a guide, students on this course last year were typically assessed as follows:

  • Year one students: 8% by written exams, 37% by practical exams and 55% by coursework
  • Year two students: 0% by written exams, 8% by practical exams and 92% by coursework
  • Year three students: 17% by written exams, 3% by practical exams and 80% by coursework

Tutor's view


Dr Trudy Barber
Media and Digital Practice

The BA (Hons) Media and Digital Practice gives you the best of both worlds. Critical media theory and methods matched with practical approaches to emerging technologies of communication, innovation and entertainment. It’s a holistic approach to engaging with contemporary media - and you get to specialise in practice or theory for your major final project.

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Facilities & Features

The Study Centre

A suite of rooms with a comfy seating area, desks where you can work, a printer, Mac workstations and access to the wireless network, so you can log in using your own laptop. There are also several study rooms where you can rehearse or work on group projects.

Specialist Software and Equipment

You’ll have access to a range of current creative industry-standard software to put the skills you’ll be learning into practice. We have our own TV channel and radio station both with production studios kitted out with the latest equipment including Wacom drawing touch screens, a large 3D screen, video recording gear and a Virtual Reality (VR) room.

University Library

Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.

Budgeting for your studies

There are extra costs associated with studying, which you will need to consider when planning your expenditure.

Recommended texts:
If you wish to purchase recommended texts, rather than borrow from the University Library, the average price is £50-£60. You may be studying up to 6 units a year, each with a standard recommended text.

General costs:
We recommend that you budget £75 a year for costs of photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

Final year project:
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose to develop.

Other costs to consider

There may be costs for items such as DVDs and MiniDV tapes for use on practical units of approximately £20 - £30. Material costs for individual project work may cost between £50 - £100.

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Careers & Opportunities

Career prospects

Career prospects
Where next?

This course is a great springboard to an array of creative and professional industries. On graduating you’ll possess sharp communication and research skills as well as subject-specific knowledge and the transferable skills employers want.

Opportunities exist in organisations ranging from small, independent production companies to major studios. Some of our alumni have gone on to work for big names such as the BBC, Warner Bros and Universal Pictures International. Whatever your career plans, this course will ensure you have the versatility and employability to take on a range of job opportunities.

Roles our graduates have taken on include:

  • production manager
  • sound and vision engineer
  • film/video producer
  • advertising journalist
  • assistant publicist
  • PR and communications officer

Work experience

Work experience
Employment-boosting opportunities

Here at the CCI’s Creative Careers Centre we are committed to improving your employability. Whether it’s placements, self-employed placements, internships, short-term work experiences, freelancing opportunities and volunteering, we will help you find valuable and relevant work experience to complement your degree. The experienced team is always on hand to offer advice on everything from producing high-quality applications through to preparation for a company assessment day.

Career planning

Career planning

To make sure you take the right steps on your career path, we’re here to give you help, support and advice throughout your study. Even after you’ve graduated, we continue to give you support for up to five years.

Employers tell us that they want graduates to be able to demonstrate certain skills when they come out of university. Our courses take account of this. We make sure we prepare you for employment through work-related learning, projects, placements and working in simulated environments that are designed to prepare you for the working world.

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Apply now or visit us

Apply for 2018 entry

To apply, you'll need this course's UCAS code, which is at the top of this page, and the University of Portsmouth institution code – P80.

Apply now

After you apply, we'll invite you to an Applicant Experience Day where you’ll get to speak to lecturers and meet your future classmates.

Open Days for courses starting in 2019

Come to an Open Day and explore our course facilities, tour the campus and have a look around our halls of residence.

Book your Open Day

Admissions terms and conditions

When you accept an offer to study at the University of Portsmouth, you also agree to our terms and conditions as well as the University’s policies, rules and regulations. You should read and consider these before you apply.

University of Portsmouth
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Portsmouth PO1 2UP

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