Media and Digital Practice
Preparation for a range of roles in the creative and professional industries
Why take this course?
New digital technologies bring about fundamental shifts in the way we produce, distribute and consume media. This degree combines practical digital media production skills with the critical study of new media forms. Essentially, you will develop creative and professional new media techniques associated with the contemporary, emerging and multi-platform digital media industry.
What will I experience?
On this course you will:
- Get training from our team of specialist media staff whose research interests encompass television and the internet to transmedia and interactive digital content
- Develop critical approaches to both the creation and delivery of digital media content
- Engage with the hands-on elements of the course including music technology, web design and computer graphics
- Hone your practical skills and use the technical equipment available to you throughout the course
What opportunities might it lead to?
The blend of creative and technical ability that you will build on this course will be extremely valuable to employers within in the media sector. The range of transferable and creative skills you will develop and practical experiences you will encounter during your time with us will be highly regarded in the jobs market.
Here are some routes our graduates have followed:
- media research
- social media development
- film or television production
- digital specialism
- contemporary publishing
- new media
- web design
- post-graduate study
Portsmouth gave me the option to not only learn the theoretical approach of media studies, but also to combine that with the practical and creative aspects of entertainment technology.
Benan Demir, BA (Hons) Media and Digital Practice student
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- UCAS Course Code:
- 3 years full time, 4 years sandwich with work placement
- 2018 ENTRY REQUIREMENTS
104-112 points to include a minimum of 2 A levels, or equivalent. See full entry requirements
We accept UCAS points from other qualifications. See full details and English Language qualifications
UK/EU/Channel Islands and Isle of Man students
2017/18 entry: full time: £9,250 p/a*
2017/18 entry: full time: £12,600 p/a**
*Tuition fee may be subject to annual increase.
**Tuition fee is subject to annual increase.
+44 (0)23 9284 5566
- School of Media and Performing Arts
- Programme specification
Structure & Teaching
The first year covers several central topics and begins your training in the skills and techniques you’ll be using throughout your course. You will be taught by specialist staff with strong research interests across a range of media.
Core units in this year include:
- Advanced Media Research
- Digital Filming and Technology
- Introduction to Computer Graphics
- Introduction to Media Studies
- Media Study Skills
- Sound for Moving Image
This year allows you to start to specialise in the areas that interest you most. Choose to focus on specific media forms, practise your production skills and spotlight on certain topics.
Core units from this year include:
- Form and Function
- Transmedia Narratives and Strategies
Options to choose from include:
- Approaches to Popular Culture
- Digital Photography
- Managing and Making a Documentary
- Media Networks: Exploring Digital Culture
- Media, Culture and National Identity
- Music Business Practice
- Print Media
- Professional Experience
- Radio Production and Presentation Skills
- Researching Genre
- Social Issues in the Media
- Student Enterprise
- The Media and Propaganda
- Screen Media
The final year offers you a broad range of options to choose from. Depending on your interests, you also have the choice between a dissertation, a special exercise or undertaking a creative technology project that boosts your professional production skills.
Core units from this year include:
- Final Year Project OR Dissertation
Options to choose from this year include:
- Representing Science in the Media
- Researching Animation
- TV Talk Shows
- Cultures of Consumption
- Technical Trends
- Interdisciplinary Group Project
- Documentary Film Making
- Sound Application
- Media Fan Cultures
- News, War and Peace
- Comedy Culture and Form
- British TV Drama and Society
- Key Issues in Contemporary Music Studies
- The Entertainment Industries
*This course is also available as a 4-year sandwich (work placement)
Between the second and third years of study you will have the option to undertake a work placement year. There are two exciting options for the placement year:
- Professional/industrial placements – work for a company or organisation on a professional placement year
We offer a range of salaried professional placements as part of your degree. You can gain invaluable work experience to help you prepare for your graduate employment. The University can provide you with advice on how to secure a work placement that matches both the needs of your degree and your future career plans, as well as giving you useful links and contacts.
- Self-employed placement year – set up and run a business on your own or as a group
Interested in running your own business instead? We also offer students the chance to start-up and run their own company for a year as an alternative to the traditional work-based placement. Students who choose this option often start-up their companies with fellow, like-minded students, working together, as a bona fide operation, in an attempt to build a successful venture. The Faculty and University provide mentoring and support throughout the year.
To find out more visit our Employability and Enterprise page.
The greatest feature of our course is that it allows for your intellectual freedom and choice. By attending workshops, seminars, lectures, practical performance sessions and simulations, you’ll develop a range of skills that will be tailored to your planned career path.
The time you spend in teaching activities may depend on the units you select. As a guide, students on this course last year typically spent their time as follows:
- Year one students: 22% in lectures, seminars and similar learning activities, 78% studying independently and 0% on work placement
- Year two students: 17% in lectures, seminars and similar learning activities, 83% studying independently and 0% on work placement
- Year three students: 12% in lectures, seminars and similar learning activities, 88% studying independently and 0% on work placement
Assessment takes many forms enabling you to demonstrate the variety of your skills and talents, including through:
- video productions
- programme proposal
- a research portfolio
The way you’re assessed may depend on the units you select. As a guide, students on this course last year were typically assessed as follows:
- Year one students: 8% by written exams, 37% by practical exams and 55% by coursework
- Year two students: 0% by written exams, 8% by practical exams and 92% by coursework
- Year three students: 17% by written exams, 3% by practical exams and 80% by coursework
Dr Trudy Barber
Media and Digital Practice
The BA (Hons) Media and Digital Practice gives you the best of both worlds. Critical media theory and methods matched with practical approaches to emerging technologies of communication, innovation and entertainment. It’s a holistic approach to engaging with contemporary media - and you get to specialise in practice or theory for your major final project.
Facilities & Features
The Study Centre
A suite of rooms with a comfy seating area, desks where you can work, a printer, Mac workstations and access to the wireless network, so you can log in using your own laptop. There are also several study rooms where you can rehearse or work on group projects.
Specialist Software and Equipment
You’ll have access to a range of current creative industry-standard software to put the skills you’ll be learning into practice. We have our own TV channel and radio station both with production studios kitted out with the latest equipment including Wacom drawing touch screens, a large 3D screen, video recording gear and a Virtual Reality (VR) room.
Modern, comfortable and a great learning environment, our library offers a wealth of information including 400,000 books, DVDs, maps and thousands of online ejournals and newspapers. Many electronic resources are available anywhere, 24/7 and our friendly staff are always on hand to help.
There's plenty of extracurricular activities. I've been doing some presenting on CCI TV which has been brilliant.
William Preston, BA (Hons) Media Studies and Entertainment Technology student
Budgeting for your studies
There are extra costs associated with studying, which you will need to consider when planning your expenditure.
If you wish to purchase recommended texts, rather than borrow from the University Library, the average price is £50-£60. You may be studying up to 6 units a year, each with a standard recommended text.
We recommend that you budget £75 a year for costs of photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
Final year project:
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose to develop.
Other costs to consider
There may be costs for items such as DVDs and MiniDV tapes for use on practical units of approximately £20 - £30. Material costs for individual project work may cost between £50 - £100.
Careers & Opportunities
This course is a great springboard to an array of creative and professional industries. On graduating you’ll possess sharp communication and research skills as well as subject-specific knowledge and the transferable skills employers want.
Opportunities exist in organisations ranging from small, independent production companies to major studios. Some of our alumni have gone on to work for big names such as the BBC, Warner Bros and Universal Pictures International. Whatever your career plans, this course will ensure you have the versatility and employability to take on a range of job opportunities.
Roles our graduates have taken on include:
- production manager
- sound and vision engineer
- film/video producer
- advertising journalist
- assistant publicist
- PR and communications officer
Here at the CCI’s Creative Careers Centre we are committed to improving your employability. Whether it’s placements, self-employed placements, internships, short-term work experiences, freelancing opportunities and volunteering, we will help you find valuable and relevant work experience to complement your degree. The experienced team is always on hand to offer advice on everything from producing high-quality applications through to preparation for a company assessment day.
To make sure you take the right steps on your career path, we’re here to give you help, support and advice throughout your study. Even after you’ve graduated, we continue to give you support for up to five years.
Employers tell us that they want graduates to be able to demonstrate certain skills when they come out of university. Our courses take account of this. We make sure we prepare you for employment through work-related learning, projects, placements and working in simulated environments that are designed to prepare you for the working world.