Human Resource and Marketing Management (HRMM)

Research in Marketing at Portsmouth Business School

The Subject Group's research main research areas are:

  • International marketing (including international marketing strategy and the internationalisation of SMEs)
  • The management of innovation
  • New Product Development
  • Marketing strategy
  • Digital media marketing
  • Social media marketing and online consumer behaviour
  • Marketing and strategic planning in non-profit organisations
  • Sales management and business-to-business marketing
  • Marketing communication
  • Strategic planning in SMEs

Marketing Staff and their Interests

The Marketing Subject Group is led by Professor Colin Wheeler. The following list details the core interests of research active staff.

Dr Lillian Clark

  • Online consumer behaviour
  • E-commerce
  • Digital media marketing
  • Interaction design
  • Social media marketing

Visiting Professor Neil Rackham

  • Salesforce performance
  • Sales management
  • Sales and marketing integration

Beth Rogers

  • Sales management
  • Key account management
  • Business to business marketing

Chris Simms

  • New product development
  • Packaging of products

Sara Spear

  • Corporate branding and reputation
  • Corporate communication and corporate identity

Professor Paul Trott

  • The management of innovation
  • New product development

Sarah Turnbull

  • Marketing communications industry
  • The development of marketing communications
  • International advertising strategy
  • Middle East advertising practice

Professor Colin Wheeler

  • International marketing strategy
  • The internationalisation of the small and medium sized firm
  • Export performance

 

Marketing Research Students

Audrey Laugaudin Al-Husban

Digital political marketing

Tarek Abdul Samie El Shafeey

Toward a successful implementation of New Service Development: a competence-based innovation

Olu Esan

Marketing strategy in professional service firms

Nicholas Ford

Packaging for the elderly consumer

Cui Li

Exploring social capital in online branding communities

Elizabeth Meech

Online consumer behaviour and the older consumer

Jeremy Noad

The impact of sales managers on sales effectiveness

Beth Rogers

Applications of sales outsourcing: a UK perspective

Zaki Sellam

Innovation management in the pharmaceutical industry

Chris Simms

Developing a model of new packaging development in the consumer food and drinks industry

Stavros Sindakis

Exploring innovation and new service development through corporate venturing in the Greek health care industry

Sara Spear

Corporate communication and corporate identity