Human Resource and Marketing Management

Colin Wheeler

Professor Colin Wheeler

Professor of Marketing

HRMM

Portsmouth Business School
Richmond Building
Portland Street
Portsmouth
PO1 3DE

colin.wheeler@port.ac.uk

Profile

Colin Wheeler is Professor of Marketing at Portsmouth Business School. His research interests include international marketing strategy, the internationalisation of the small and medium size firm and export performance. He is currently researching the internationalisation of SME's in the advanced medical products sector with Professor Marian Jones of the University of Glasgow.

He has published widely on international marketing and international business and was Conference Chair for the AIB UK & Ireland Conference, Portsmouth Business School, 2008. 

Recent Publications

  • Dimitratos, P., Liokas, S., Ibeh, I. and Wheeler, c., Governance Mechanisms of Small and Medium Enterprise Interantional Partner Management, British Journal os Management, (forthcoming).
  • Trott, P., Maddocks, T. and Wheeler, C., (2009) "Core Competences for Diversifying: Case Study of a Small Business", Strategic Change, 18, pp27-43.
  • Wheeler, C., Ibeh, K. and Dimitratos, P., (2008) "UK Export Performance: Review and Implications", International Small Business Journal, 26(2), pp.207-237.
  • Jones, M.V., Vlachos, G., Wheeler, C. and Dimitratos, P. (2008) "So You Think You are Born-Global? A Study of Small, Young Firms in the Life Sciences Industry" in "Perspectives on Internationalization and International Management" Chapter 2, Larimo, J. (ed), University of Vaasa, pp. 32-47.
  • Trott, P., Maddocks, T. and Wheeler, C. (2007) "Identifying Core Competences for Diversification in a Small UK Manufacturing Firm", Paper presented at 3rd Copenhagen Business School Conference on Strategic Management, Copenhagen Business School, Copenhagen.
  • Dimitratos, P., Liokas, S., Ibeh, I. and Wheeler, C., (2006) "Does Foreign Mode Matter? A Pyramid of Effective International Partner Management Mechanisms in Small Entrepreneurial Firms", McGill International Entrepreneurship Conference, McGill, Montreal, Quebec, September.
  • Ibeh, K. and Wheeler, C., (2005) "A Resource-centred Interpretation of Export Performance", International Journal of Entrepreneurship and Management, Vol. 1, pp.383-403.
  • Morrow, T., Loane, S., Bell, J. and Wheeler, C. (eds), (2005) "International Business in an Enlarging Europe", Academy of International Business, (Volume 12), Palgrave, Basingstoke.
  • Harris, S. and Wheeler, C., (2005), "Export Market Development Activities: Entrepreneur Relationships as Exchange Based Activities", International Business Review, Vol. 14, pp. 187-207.