SORG Seminar: Integrated Demand and Supply Management in E-Fulfillment
Thu, 29 Nov 2007 16:00:00 GMT
The Southern Operational Research Group (SORG) and the Management Mathematics Group (MMG) at the University of Portsmouth present:
Integrated Demand and Supply Management in E-Fulfillment
Associate Professor of Supply Chain Management
RSM Erasmus University
Date: Thursday 29 November, 2007
Time: 4 - 5pm
Venue: Room AG2.06, Anglesea Building, Anglesea Road, Portsmouth, PO1 3DJ
Throughout the past decade, scientists and business practitioners have achieved major advances in supply chain management. At the same time, the scientific and the business community alike have been recognizing the potential of Revenue Management for maximizing the value of a given resource. Recently, we see an increasing number of initiatives that combine both of these complementary approaches. In particular, we observe a growing interest in the potential application of Revenue Management concepts in a supply chain environment. This presentation reviews alternative approaches to such an integrated demand and supply management. It discusses the potential and the challenges of this integration and it points out how to modify classical Revenue Management in a supply chain context. We will then zoom in on a real-life case study of a major online supermarket in The Netherlands. We will present a model for optimizing the delivery time-windows offered to different sets of customers. The window choice affects the perceived customer service as well as the retailer’s routing efficiency. Our modeling approach is based on the Continuous Approximation methodology. The proposed model also serves as a basis for managing time-slot availability dynamically.
Moritz Fleischmann is an Associate Professor of Supply Chain Management at RSM Erasmus University. He received his M.S. in Business Mathematics from the University of Ulm (Germany) in 1996 and his PhD in General Management from Erasmus University Rotterdam in 2000. He was a visitor at the Tuck School of Business and at Insead. Moritz’s research addresses various topics in the field of supply chain management, often using quantitative models. Current focal points include the coordination of demand management and operations, e-fulfillment and multi-channel distribution, and closed-loop and sustainable supply chains. In these fields, Moritz has been working with companies such as IBM, Heineken, and Albert Heijn.
SORG/MMG contact: Dr Patrick Beullens, firstname.lastname@example.org, tel 023 9284 6357