Student Enterprise @ Purple Door

Background

Chris is currently undertaking a BA (Hons) E-Business degree.  Prior to this, since 1999, Chris has been successfully involved in product development, sales and sales management for internet related products and services.  During this time numerous opportunities have been identified and Chris is currently taking a career break to pursue some of these ideas and obtain a business related degree; a long time ambition.  More recently, Chris has specialised in Internet Marketing working with SME's to provide practical Internet Marketing advice and services.

Chris aims to provide Internet services through his new company, Pagefix Limited to SME's.  Initially Pagefix will provide consultancy for client to improve their website structure for accessibility, usability and structure fine-tuning to improve visibility in the search engines.  In addition, Pagefix are developing their own proprietary software (Metro) for user-intelligence, Pay-per-click fraud detection and insight into the way people use their clients' websites.  Ultimately, Metro will provide the ability for clients to dynamically deliver offers to their users on client websites based on user segmentation, historic user patterns, client criteria and probability.  Currently, Metro is in testing with live websites and is providing useful information to clients about what is happening on their websites.  The unique selling point for Metro is that Pagefix will be able to cost effectively customise the reporting and data collection for clients.

Portsmouth Centre for Enterprise

The Portsmouth Centre for Enterprise (PCE) offers an excellent environment to incubate the business allowing Chris to implement all the best practices learned on his course in preparation for growth.  The enterprise centre staff offer a wealth of knowledge and know where Chris can find information and people that, outside of the PCE, would be incredibly time-consuming and hit-or-miss.  The atmosphere in the PCE is vibrant and offers excellent possibilities to network as well as being able to bounce ideas off of other entrepreneurs.  The facilities are exceptional and incrdible value for money for a fledgling business.

Future Development

In addition to working with clients to improve their market position Pagefix intends to fully capitalise on its Internet Marketing expertise by developing "own brand" websites.  These websites will be general rather than specific and instead of potentially competing with our clients they will provide an additional platform for clients to market their products.  For example, Pagefix will soon be launching a shopping comparison website with unique user features - Pagefix will promote suitable client products on this website offering an additional added value to their services.