Portsmouth Business School
Dr Lillian Clark
Senior Lecturer (Subject Group - Marketing)
Portsmouth Business School
Richmond Building
Portland Street
Portsmouth
PO1 3DE
Profile
Dr. Lillian Clark PhD (York), BSc (Hons), MBCS
Dr. Clark joined the Business School in 2001, having previously spent over 25 years with the IT industry in a variety of technical and marketing roles.
Research Interests
Dr. Clark's research interests include Online Consumer Behaviour, Culture and Digital Marketing, Online Political Marketing, and the use of Social Media in B2B activities. She has presented her findings in a number of international conferences including Networking and Electronic Commerce Research, The International Association for Development of the Information Society, and Recent Advances in Retailing and Services. She is also a reviewer for Electronic Commerce Research and Applications.
Teaching
Dr. Clark is the Course Leader for the MA Digital Marketing programme, lectures in Digital Marketing and supervises PhD/DBA students.