Portsmouth Business School

Profile

Mr Roger Dace BA (Hons), MBA, (Aston), PGCE, Dip M, MCIM, MBIM Society 

  
Prior to joining Portsmouth I worked in the nuclear and car industries and two colleges.  This encompased experience in the contracts department in the case of a nuclear design and construction company and as a sales analyst/market forecaster in the car industry.  In adademia, I taught marketing subjects at all levels before joining Portsmouth as a senior lecturer.  At Portsmouth I have been instrumental in introducing international marketing at all levels in the Business School from 1985 onwards.  In addition, I have expanded the number of external university exchanges through my own contacts and those of my colleagues.  This has permitted in turn degree courses such as BA International Business Studies of which I am Course Manager to quadruple its recruitment.

Research Interests

My research field is that of Japanese marketing.  This was originally focused upon cars and electronics but of late is now centred upon electronics.  There have been various publications related to these aspects such as proactive products, Japanese advertising, etc.  I am hoping to conlude an MPhil in this area soon.  I have also served as external examiner to a French university and have given guest lectures to companies in Southern England.

Teaching

My teaching includes International Marketing, Marketing Research and Marketing for the Hospitality Industry.  I have taught all of the above to postgraduate level with the exception of Marketing for the Hospitality Industry.