Portsmouth Business School

Profile

Sara Spear

Sara is a Lecturer at Portsmouth Business School.  She teaches on a range of undergraduate and postgraduate programmes in business and marketing, including the BA (Hons) Business Studies, BA (Hons) Marketing and MA Marketing degrees, and is also involved in unit co-ordination for several undergraduate and postgraduate units.

Her lecturing areas of specialism are marketing and corporate communication, branding, social cause marketing, and marketing ethics.

Sara's research interests are in corporate branding and communication, and she is currently pursuing a PhD which focuses on the corporate brand promise and the use of storytelling in corporate communication.