Portsmouth Business School

Profile

Chris Simms

Christopher Simms is a Senior Lecturer in Marketing at Portsmouth Business School.  He teaches on a range of undergraduate and postgraduate programmes, including business studies and business administration, as well as marketing programmes.  His research interests include, branding, new product development, innovation and packaging and he is currently writing a PhD which focuses on the development of new packaging and innovation within the fast moving consumer goods industry.

Recent Publications:

1. Research paper printed 2006: “The significance of flexibility in improving return on property investment: the UK perspective.” Simms, C & Rogers, B, Facilities, Vol. 24, No. 3/4.
2. Research paper printed 2006: “The perceptions of the BMW Mini Brand: the importance of historical associations and the development of a model” Simms, C & Trott, P, Journal of Product & Brand Management, Vol. 15, No. 4.
3. Research paper printed 2007 by the Journal of Product & Brand Management: “An investigation into the repositioning of the BMW Mini brand” Simms, C & Trott, P, Journal of Product & Brand Management.
4. Research paper printed 2009: “Stakeholders analysis in higher education: A case study of the University of Portsmouth”, Published in Perspectives: Higher Education Policy and Practice, Vol. 14, Issue. 1, Jan 2010.
5. Research paper printed 2010: “Segmenting cosmetic procedures markets using benefit segmentation: A study of the market for tooth whitening services in the United Kingdom”, Journal of Medical Marketing, Vol. 10, No. 3, July 2010.
6. Research paper printed 2010: “Packaging development: A conceptual framework for identifying new product opportunities”, Journal of Marketing theory, Vol. 10, No. 4, pp. 397-415.

 All publications

Conference papers:

1. Maniar, N; Garrison, W; Simms, C and Bennett, E (2007). “Educators’ Perceptions of Learning Object Brokerage’. In Proceedings of World Conference on Educational Multimedia, Hypermedia & Telecommunications (ED-Media). Presented by Nipan Maniar. AACE Press, Canada.
2. Simms, C. and Trott, P. (2008) “Developing new packaging for FMCG firms: An exploratory study”, In proceedings of ATINER Business and Economics Research Conference, Athens. Presented by Christopher Simms.
3. Chapleo, C. and Simms, C. “Stakeholder Prioritisation in the Higher Education Sector: A Case Study of the University of Portsmouth”, International Conference for Higher Education Marketing, Guimares, Portugal, 1-3 April 2009. Presented by Mr Chris Chapleo (Joint author).