Portsmouth Business School
Sky IQ Head of Marketing to speak at Business School
Mon, 12 Mar 2012 08:32:00 GMT
Sky IQ’s Head of Marketing will speak about 'The Art of Now, the Next and the Possible - the future of marketing and the customer experience' at a Portsmouth Business School open evening on Tuesday 13th March, 2012.
Hannah Graham is specifically responsible for driving the marketing strategy and client engagement programmes for Sky IQ, the customer intelligence arm of BSkyB.
She said: “Sky IQ is all about intelligence. Our aim is to help people in Sky engage with their customers better, and to help a number of FTSE 250 companies to really understand what makes their consumers tick.
“With our consumer viewing insight and behavioural data, we help measure, target and manage investment in promotions and advertising across all media.”
Hannah has a strong background in direct and multi-channel marketing and her expertise lies in brand development and customer centric marketing.
She also has experience of working with large brands across sectors including retail, finance, utilities, telcos, leisure and automotive. Prior to Sky IQ, Hannah held senior marketing roles at dbg and Experian.
The open evening is from 6.00 – 8.00pm in Richmond Building at the Portsmouth Business School. The talk will be followed by drinks and canapés, and an opportunity for business professionals and students to meet lecturers, current and past students and discuss the benefits of studying at one of the south's best business schools.
Please register online at www.sharpenyourcompetitiveedge.com. Any questions, please contact Charlotte Wickins on pbsevents@port.ac.uk or +44 (0)23 9284 4323.