Marketing and Communications

Market Research

The function of the Market Research team is to inform corporate strategy and provide guidance to Faculty and Departmental marketing activities. The team research and analyse a range of information including recruitment patterns, demographics and education trends. 

We also receive requests to explore areas such as course development, positioning and aspects of the student experience. Alongside this we undertake or commission quantitative and qualitative research to help assess future needs and trends.

The Market Research team has recently developed Purple Portal (intranet only) - a market information portal providing readily accessible market intelligence resources.

Should you wish to discuss your market research needs please contact:

Dr Teresa Dale, Market Research Manager
023 9284 2754
Teresa.dale@port.ac.uk