Marketing and Communications
The University has a comprehensive direct marketing plan aimed at all full time undergraduate applicants, which goes out throughout their year of application. We are developing similar strategies for our postgraduate markets at present. We communicate with people at pre-applicant stage, and also have regular mailshots going out to decision influencers such as schools and colleges.
If you are interested in finding out more about how we target pre-applicants and applicants using direct mail, please contact Lauren McPeak for more information. Your department or faculty may have some ideas for communicating with your own applicants to aid conversion. We are happy to meet to discuss these ideas, evaluating how they fit into the overarching student recruitment campaign and how the Marketing department can help design and send these mailshots for you.
We work closely with a direct marketing agency to ensure any mailshots can be despatched professionally and efficiently, at the best cost to the department.
Lauren McPeak, Marketing Campaigns Manager
023 9284 2736