Marketing and Communications
Approval to use social media for University of Portsmouth
Use of social media has an impact on our reputation and the way we are perceived. In the same way that our webpages and publications are subject to editorial processes we need to know who is using social media on the behalf of the University. All request for new social media presences managed by staff and bearing the name of the University (or one of its departments or groups) and/or logo should be made by Heads of Department, or Heads of Services to firstname.lastname@example.org.
Head of Departments and Heads of Services need to have clear objectives for their area before embarking with social media. Effective use of social media is interactive and has resource implications so consideration needs to be given to whether staff not engaged in research or scholarship nor having communication as part of their work should use social media. In many cases it may be that a student support department or professional service can input to one of the University’s established channels.
Points to consider
There are literally billions of words and online conversations out there - what can you add and why will anyone want to hear from you? Think about a potential student who might be engaging online with several universities, who are all trying to be an applicant’s first. What can we offer that’s different and is of benefit? This isn’t meant to disparage but just to encourage consideration before you commit.
The best way to get your contributions read, watched or listened to, is to write about and share things that people will value. University of Portsmouth social communication should help our customers, partners, and colleagues. It should be interesting, generous (what can we give in terms of content that people want or will want to share?) and build a sense of community. It is adding value if it helps people improve knowledge; or business activities to grow; staff to feel more confident and informed at work or potential students to understand what makes the University of Portsmouth standout.
Only think about social media if you have the time and the material to update it regularly. An unused Facebook group, Twitter account or blog can look worse than none at all. You must have a content strategy before you begin - what type of updates/info/pictures will you upload? Who will be responsible for keeping it up to date? Can you commit to update it regularly enough (as an example this would be at least once a week for a blog, at least five updates a week for Twitter).