Marketing and Communications
Mr Peter Reader
Director of Marketing and Communications
Marketing and Communications
Marketing Services
Purple Door
Profile
Peter Reader joined the University in March 2008 and, as its Director, heads the Department of Marketing and Communications. He is one of the most experienced HE marketing and communication professionals working in UK higher education. Having cut his teeth on student newspapers in Leeds, Peter has worked in five other UK universities (Sheffield Hallam, Plymouth, Loughborough, Southampton and Bath), mainly in externally-facing roles from fundraising and marketing to communications and government & community relations.
Peter has contributed substantially to his profession both nationally and internationally, he is a past President of the European Universities Public Relations and Information Officers (EUPRIO), the current chair of the steering committee of the Association of Commonwealth Universities' PR, Marketing and Communications Network, a former member of the Executive of the Association of University Administrators, a member of CASE and of the CIPR, and a Fellow of the RSA. He has give numerous presentations in the UK and Europe, and also in Barbados, Canada and Japan, and has had a number of articles published in the professional media.
Particular professional interests include crisis management, social media and reputation management.