Marketing and Communications

Alexandra Jones

Marketing Campaigns Officer

Marketing and Communications

alexandra.jones@port.ac.uk

Profile

I work within the Marketing Campaigns team as Marketing Campaigns Officer. My role includes planning and implementing the University’s Preview Days for undergraduate students. The event gives prospective students the opportunity to look around the University, attend talks about specific courses they might be interested in studying and also gives them a feel for student life.

I also coordinate corporate advertising on behalf of the University and liaise with our advertising agency. I deal with direct marketing through our relationship campaigns. This enables us to effectively communicate to those students who have applied to the University through direct mail shots with information on student finance, student housing and student life.

I also recruit, train and manage the department's resource of Student Marketing Assistants. Their role is to promote the University to visitors through events such as Departmental Open Days and the Preview Days.