Marketing, Advertising and Sales - Suggested Additional Resources

There are a wide range of resources available to Marketing, Advertising and Sales students beyond the obvious journals, databases and websites. Here we list a selection we think you'll find useful.

Government Sources

• Office of Fair Trading [OFT]
  This site gives information to consumers and businesses on consumer issues, investigations and legislation

Newspapers

• Nexis UK. [LexisNexis executive]
  Huge amount of news content, Select Financial Times as a Source under the Source Tab to search the FT
• links to US and international newspaper site

Reading Lists

Reading lists may have been prepared by your lecturer specifically for your course.

• Department of Human Resource and Marketing Management

Resources in the Library

• Marketing pocket book at STATISTICS COLL 658.800941 MAR
• Advertising statistics yearbook STATISTICS COLL 659.10941 ADV
• Key Note Top Markets and Market Focus reports from 2008 at 338.0941

Statistics and Sources of Data

• Global market information database [GMID]
  Huge amount of market and socio-demographic data from countries round the world
• Key Note
  A database with both company and market data. It contains information on around 7 million UK companies and has tools which allow comparison of company performance against the sector. The market reports are detailed and cover a wide range of UK markets. Some key reports also contain a comparison with European markets. The database also provides access to 'UKplc'
• Mintel
  Lengthy UK market reports on FMCG such as chocolate, TV sets and household cleaning products plus travel, catering and leisure

Theses and Dissertations

• British Library EThOS
  A database of digitised UK doctoral theses offering free online access to theses of participating Higher Education institutions
• Index to theses
  This will help you identify UK and Irish theses
• Networked digital library of theses and dissertations