Marketing, Advertising and Sales - Suggested Databases

The following databases are suggested as good starting points for finding Marketing, Advertising and Sales materials. This list is not exhaustive, and you may find other databases more suited to your needs.

• Business source complete
  Good place to search for articles from professional journals not found on Google Scholar as well as academic articles. Click on the peer-reviewed button if you only want academic articles
• Communication and mass media complete [CMMC]
  Full text from around 380 journals plus abstracts and links to other journals. Very good for advertising and PR because the indexing is quite fine making it possible to easily search for different aspects of the subject
• Emerald fulltext
  Emerald is very strong in marketing management. All journals are from the same publisher. Best results found if you do an advanced search. There you can also choose to search just for case studies or literature reviews. Click on Journal of the Week for free weekly access to two of Emerald's journals.
• Science direct
  in spite of its name, this database has thousands of articles on business and management topics
• WARC : World Advertising Research Center
  Specialist database with articles, research reports and case studies plus a lot of media, adspend and adcost data and some general socio-demographic and economic data. If you are studying in this area, this should be one of your first places to look. To access WARC from off-campus, login to our off-campus access page.