Try these subjects: Business and Management

Marketing, Advertising and Sales

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Top Databases
Business source premier
Good place to search for articles from professional journals not found on Google Scholar as well as academic articles. Click on the peer-reviewed button if you only want academic articles.
Emerald fulltext
Emerald is very strong in marketing management. All journals are from the same publisher. Best results found if you do an advanced search. There you can also choose to search just for case studies or literature reviews
Click on Journal of the Week for free weekly access to two of Emerald's journals.
Science direct
in spite of its name, this database has thousands of articles on business and management topics
WARC : World Advertising Research Center
Specialist database with articles, research reports and case studies plus a lot of media, adspend and adcost data and some general socio-demographic and economic data. If you are studying in this area, this should be one of your first places to look
To access WARC from off-campus, login to our off-campus access page.
Communication and mass media complete [CMMC]
Full text from around 380 journals plus abstracts and links to other journals. Very good for advertising and PR because the indexing is quite fine making it possible to easily search for different aspects of the subject
Dictionaries & Encylopaedias
Monash University’s Marketing Dictionary
Marketing Terms.com
This internet marketing dictionary not only provides definitions and standard information about internet marketing but also hosts links to a collection of related web-based resources.
The international dictionary of marketing
Websites
Advertising Association
is a "federation of trade bodies and organisations representing the advertising and promotional marketing industries". Good set of links to trade associations, regulators, and other bodies that have connections with advertising plus AA policy documents for UK and EU issues
Advertising Standards Authority
Advertising codes, a 5 year archive of adjudications of complaints about advertising and survey of advertisers compliance with the codes. Links to other national bodies looking after consumers
Advertising World
This is a huge set of links by category on all things advertising, but there is a distinct US bias and the site could be better if the links had been reviewed and content described. On the same site under “Resources” you will find an advertising glossary, some famous US advertising slogans and advertising quotations
Brandchannel.com
Contains features, papers, and debates on current hot topics in brands and branding plus a glossary of branding
Marketer’s Portal from ZenithOptimedia
about 5,000 links, categorized without description but with indications as to whether site is US, UK or Europe-based
Outdoor Advertising Association
useful facts and figures, research and case studies on outdoor advertising, which includes billboards, bus stops, buses, etc.
National Readership Survey [NRS]
Top-line estimates of UK readers newspapers and consumer magazines, by social class and gender
Advertising resources
links from the University of Iowa. Bias towards the USA but these links are reviewed
Brand republic
is a website which features unique content as well as content from several trade magazines – Campaign, Marketing, MediaWeek and PRWeek, so good for industry news. Some of these magazines can be cross-searched within Business Source Premier alongside content from other publishers
Intute: marketing management and communications
hundreds of categorized websites with links and descriptions, specially selected by subject specialists for their potential usefulness to studies
BARB = Broadcasters’ Audience Research Board
gives topline viewing figures for TV
RAJAR=Radio Joint Audience Research
topline radio listening figures
UR The Brand
for students, sponsored by the Institute of Direct Marketing. Case studies, competitions, advice on getting jobs in the industry
Resources in the Library
Several dictionaries and handbooks of marketing in the First Floor Subject Reference Collection at 658.8003
The marketing pocket book at STATISTICS COLL 658.800941 MAR
Advertising statistics yearbook STATISTICS COLL 659.10941 ADV
Key Note Top Markets and Market Focus reports from 2008 at 338.0941
Statistics / Sources of Data
Mintel
Lengthy UK market reports on FMCG such as chocolate, TV sets and household cleaning products plus travel, catering and leisure
Global market information database [GMID]
Huge amount of market and socio-demographic data from countries round the world
Theses / Dissertations
Networked digital library of theses and dissertations
British Library EThOS
A database of digitised UK doctoral theses offering free online access to theses of participating Higher Education institutions
Index to theses
This will help you identify UK and Irish theses
Newspapers
Nexis UK : LexisNexis executive
Huge amount of news content, Select Financial Times as a Source under the Source Tab to search the FT
links to US and international newspaper sites
Government Sources
Office of Fair Trading [OFT]
This site gives information to consumers and businesses on consumer issues, investigations and legislation
Meet the Subject Team

sue and lizzie

Sue Stevenson

Faculty Librarian
sue.stevenson@port.ac.uk
(023) 9284 3238

Lizzie Wildgoose

Assistant Faculty Librarian
lizzie.wildgoose@port.ac.uk
(023) 9284 3452

Welcome to the subject page for Marketing, Advertising and Sales

We've got together some links we think you'll find useful. Click the Down Arrow (Subject Pages) on the resources to see our suggestions.

If you need more help, consult Judith or Lisa or if you are on campus, come and see our colleagues at the First Floor Enquiry Point.

Where is my Subject in the Library?
Marketing subjects start at 658.8 .
Consult the shelf-end guides for further sub-divisions.