Marketing and Sales

Our PhD students

Photo of Judith Fletcher-Brown

Judith Fletcher-Brown

  • Role Title: PhD student
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 02392844631
  • Email: judith.fletcher-brown@port.ac.uk
  • Department: Marketing and Sales
  • Faculty: Portsmouth Business School

Biography

Nationality:                           Director of Studies: Sarah Turnbull/Vijay Piereira         Year of Graduation:

 

Thesis Summary

Judith's main area of research interest is health intervention campaigns with gender focus and an international cultural perspective. Firstly, with a collaborator from the Asia Pacific University in Manila Philippines as Principal Investigator, we have produced a series of papers examining Human Papillomavirus vaccine campaigns including the operation of religiosity, use of fright factors and gender roles in the message. Papers have been disseminated at a number of key conferences including the Academy of Marketing and The British Academy of Management. 

 Her PhD focus is a sequential mixed methods study that will be conducted to examine the macro, meso and micro agents that operate at each marketing level in breast cancer awareness health campaigns in the context of India.  The single largest impact on breast cancer incidence in India will come from raising awareness about breast cancer, and educating women in self-examination, therefore, as Principal Investigator this enquiry could inform future public health strategies in India.

At the 2015, 14th International Annual Colloquium on Non-profit, Arts, Heritage and Social Marketing Judith won best paper award from the Emerald publishing Group titled study Investigating Interdisciplinary Health Intervention Breast Cancer Campaigns in India.