Marketing and Sales

Our PhD students

Toyah Broadbridge

  • Role Title: PhD student
  • Address: Richmond Building Portland Road Portsmouth PO1 3DE
  • Telephone: 07710693923
  • Email: victoria.broadbridge@myport.ac.uk
  • Department: Marketing and Sales
  • Faculty: Portsmouth Business School

Biography

Supervisors: Sianne Gordon-Wilson, Lillian Clark and Andy Williams

I am currently a third year full time PhD student in the Marketing and Sales subject group at the University of Portsmouth Business School. I hold a first class undergraduate degree in Business Administration and also a master's degree with distinction in Digital Marketing from the same school. I have three years teaching experience within the higher education sector which ranges from undergraduate to post graduate levels. My hope in the future is to become a full time lecturer, focussing on digital marketing and advertising subjects.

My research is looking to understand the relationship between the construct of control and mobile advertising effectivess. The research has adopted an experimental method which looks to confirm or reject the research hypotheses. The experiment is conducted via a dedicated mobile website which aims to replicate a mobile browsing experience; followed by a short questionnaire hosted via Google Forms. Analysis of the data has been conducted via SPSS utilising a One-Way ANOVA statistical test.