Marketing and Sales

Postgraduate Opportunities

The Marketing group at University of Portsmouth undertakes and publishes original research in top international marketing and tourism journals, such as Industrial Marketing Management, Journal of Interactive Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Travel Research, European Journal of Marketing,  Psychology & Marketing, Annals of Tourism Research, Tourism Management and International Journal of Hospitality Management.

Our current students are working on a range of exciting research studies, ranging from investigating attitudes towards advertising in the Middle East to understanding consumer experiences in the cruise holiday market. While each research topic is unique, all students benefit from the active research community offered within the subject group.

We have an international community of doctoral students studying both full and part-time and provide all our students with a vibrant research environment within which to develop. As well as workshops and research training provided by the Graduate School Development Programme you will be invited to participate in subject group research seminars and research groups.

If you are interested in doctoral level study we invite you to contact us. We are particularly interested in research inquiries about study in the following topics:

  • Advertising
  • Branding 
  • Consumer Behaviour
  • Consumer decision making
  • Country of origin effect
  • Digital Marketing
  • Food Marketing
  • Online Consumer Behavior
  • Pricing and Revenue Management
  • Retailing
  • Sales Management
  • Sustainability/green marketing

You are encouraged to look at our current doctoral students and our research staff. You may also like to see some of our publication outputs.


Please contact our Departmental Research Degrees Co-orindator, Dr. Sianne Gordon-Wilson to find out more about doctoral level study. 


Potential PhD Supervisors:


Professor Yuksel Ekinci

Dr Giampaolo Viglia

Dr Sumanta Barua

Dr. Mahsa Ghaffari

Dr Sianne Gordon-Wilson

Dr Stacey Li