Marketing and Sales
Mr David Ward
- Qualifications: MBA PGCE BA (Hons)
- Role Title: Principal Lecturer
- Address: Richmond Building Portland Street Portsmouth PO1 3DE
- Telephone: 02392844817
- Email: firstname.lastname@example.org
- Department: Marketing and Sales
- Faculty: Faculty of Business and Law
I joined Portsmouth Business School in August 2000, following 20 years working as a senior marketing manager and marketing consultant for both blue-chip and SME companies. These included Legal & General, IBM, Edexcel, Monster and the Department of Education. I have experience of working in marketing communications, marketing strategy, e-commerce development and international marketing management. During the past 9 years I have also taught part-time on the post-graduate level courses for the CIM.
I have a BA Hons (Lancaster) and was the first person to graduate in Marketing and German at Lancaster University in 1987. I also hold a MBA (Manchester Business School) and a PGCE.
I am a Senior Lecturer in Marketing, whose teaching includes consumer behaviour, marketing research, digital marketing and social cause marketing, at undergraduate and Masters level. I also supervises a number of students for their dissertations.
Digital marketing strategy, social media, online communities. I also support the Business School in its external consultancy and have worked on a KTP project to identify new market opportunities for an international power supply company; and a marketing research project focusing on student media.