Marketing and Sales


Photo of Mr David Ward

Mr David Ward

  • Qualifications: MBA PGCE BA (Hons)
  • Role Title: Principal Lecturer
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 02392844817
  • Email:
  • Department: Marketing and Sales
  • Faculty: Faculty of Business and Law


I joined Portsmouth Business School in August 2000, following 20 years working as a senior marketing manager and marketing consultant for both blue-chip and SME companies. These included Legal & General, IBM, Edexcel, Monster and the Department of Education.  I have experience of working in marketing communications, marketing strategy, e-commerce development and international marketing management. During the past 9 years I have also taught part-time on the post-graduate level courses for the CIM.

I have a BA Hons (Lancaster) and was the first person to graduate in Marketing and German at Lancaster University in 1987. I also hold a MBA (Manchester Business School) and a PGCE.

Teaching Responsibilities

I am a Senior Lecturer in Marketing, whose teaching includes consumer behaviour, marketing research, digital marketing and social cause marketing, at undergraduate and Masters level. I also supervises a number of students for their dissertations.


Digital marketing strategy, social media, online communities. I also support the Business School in its external consultancy and have worked on a KTP project to identify new market opportunities for an international power supply company; and a marketing research project focusing on student media.


Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

View profile