Marketing and Sales
Dr Giampaolo Viglia
- Qualifications: Two PhDs, MSc, FHEA
- Role Title: Reader
- Address: Richmond Building Portland Street Portsmouth PO1 3DE
- Telephone: 023 9284 4148
- Email: email@example.com
- Department: Marketing and Sales
- Faculty: Portsmouth Business School
I have taught marketing analytics, marketing strategy and revenue management, both at UG and PG level, in UK, Italy and Spain. I have also lead units on research methods. I have contributed to the design of new international master programmes in Italy (University of Eastern Piedmont) and in Spain (Ramon Llull University). I served as level tutor at Bournemouth University, UK.
My research interests lie in the areas of pricing, consumer decision-making, and online reputation. Methodologically, I enjoy both quantitative studies and conducting experiments. My approach is interdisciplinary, drawing on economics, management, and psychology.
I am Research Lead for the Marketing and Sales subject group.