Marketing and Sales


Photo of Dr Giampaolo Viglia

Dr Giampaolo Viglia

  • Qualifications: Two PhD's, MSc, FHEA
  • Role Title: Reader
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 023 9284 4148
  • Email:
  • Department: Marketing and Sales
  • Faculty: Portsmouth Business School


My teaching, research and knowledge exchange specialisms are in the field of marketing and hospitality management. My work has been published in many different journals including: Tourism Management, Journal of Interactive Marketing, Psychology & Marketing, Journal of Business Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management International Small Business Journal . I sit in the Editorial Board of several international journals and I serve as Methodology Editor for The Service Industries Journal. I contribute as track chair at the European Marketing Academy Conference (EMAC). I hold two PhDs, one in Business Statistics from the University of Turin, Italy, and another one in Marketing from Pompeu Fabra University, Spain.

In terms of professional experiences, I participated in two projects financed by the European Commission on food science. I have also worked with the Revenue Management Society on innovations in hospitality and travel. At the beginning of my career, I contributed to the development of a dynamic price system for some hotels in Italy.

Teaching Responsibilities

I have taught marketing analytics, marketing strategy and revenue management, both at UG and PG level, in UK, Italy and Spain. I have also lead units on research methods. I have contributed to the design of new international master programmes in Italy (University of Eastern Piedmont) and in Spain (Ramon Llull University). I served as level tutor at Bournemouth University, UK.


My research interests lie in the areas of pricing, consumer decision-making, and online reputation. Methodologically, I enjoy both quantitative studies and conducting experiments. My approach is interdisciplinary, drawing on economics, management, and psychology.

I am Research Lead for the Marketing and Sales subject group.


Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

View profile