Marketing and Sales

Staff

Photo of Dr Sianne Gordon-Wilson

Dr Sianne Gordon-Wilson

  • Qualifications: PhD MA PGDip BSc (Hons)
  • Role Title: Senior Lecturer
  • Address: Richmond Building Portland Street Portsmouth
  • Telephone: 02392844084
  • Email: sianne.gordon-wilson@port.ac.uk
  • Department: Marketing and Sales
  • Faculty: Portsmouth Business School

Biography

Before  joining Portsmouth Business School in 2012, I spent over 10 years working in both Brand Management and Innovation Management.  I have worked for blue-chip companies such as Nestle, United Biscuits, Birds Eye and Electrolux on a variety of brands such as McVitie's (including Jaffa Cakes and Penguin), Bird's Eye, Sugar Puffs, Buxton Mineral Water, Felix and Zanussi.

Teaching Responsibilities

My teaching includes consumer behaviour, product innovation and marketing strategy, along with supervising various Undergraduate and Postgraduate dissertations and research projects.
 
In addition to teaching, I am currently the Course Leader for both Marketing, and Business, with Business Communications, along with the Early Careers Researcher representative  at the Faculty Research Committee. I have previously been a final year course tutor for Business Studies and Business Administration, along with the Early Careers Researcher representative at the Faculty Research Committee.

Research

My research interests are in the area of consumer behaviour, more specifically in how how life cycle stages (e.g. pregnancy, motherhood, older age) and environmental issues affect individuals' consumer behaviour. 

My PhD was awarded from Lancaster University, titled "The Lived Experiences of Expectant and New Mothers: An exploration of identity, role acquisition and time". It showed how women’s experiences of identity, the acquisition of their new maternal role and their management of time are particularly important in understanding their consumption practices and behaviour at this life-changing stage.

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Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

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