Marketing and Sales

Staff

Photo of Mrs Helen Thompson-Whiteside

Mrs Helen Thompson-Whiteside

  • Role Title: Lecturer
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 02392844231
  • Email: helen.thompson-whiteside@port.ac.uk
  • Department: Marketing and Sales
  • Faculty: Portsmouth Business School

Biography

I joined Portsmouth Business School in September 2011, following a career of over 20 years in marketing communication and branding roles in technology, local government and tourism. I am a qualified coach and have combined my coaching and branding skills to help clients uncover and develop their personal brand. I am a senior lecturer teaching on a range of undergraduate units and have responsibility as Course Leader for the MSc Coaching and Development.

The role of Course Leader means that I work alongside the course team and our external partner to provide the best possible student experience; supporting students with their projects and assignments. Many of these students are returning to study after many years and are combining their studies with full-time employment. Having done the same myself, whilst studying for a Masters and the Chartered Institute of Marketing exams, I can easily empathise with their issues and concerns.  

I am currently studying again, on the University's MSc Research Methods course part-time, where I am actively researching personal branding, and the contribution of location to University marketing. I am a contributing member of the Business Education Research Group (BERG).

Teaching Responsibilities

I co-ordinate and teach on a range of Undergraduate and Postgraduate units, including marketing principles, marketing services, new product development, branding and advertising and PR. I am also the Library and Teaching and Learning Co-ordinator.

Research

My research interests relate to personal branding, and the relationship with university branding.

Arrow

Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

View profile