Marketing and Sales
Dr Stacey Li
- Qualifications: PhD MA BA (Hons) Dip.
- Role Title: Senior Lecturer
- Address: Richmond Building Portland Street Portsmouth PO1 3DE
- Telephone: 023844185
- Email: firstname.lastname@example.org
- Department: Marketing and Sales
- Faculty: Portsmouth Business School
I joined Portsmouth Business School in August 2012. Prior to joining the university, I had several years work experience in the retail industry.
I teach on a range of undergraduate and postgraduate programmes in business and marketing, including the BA (Hons) business administration, BA (Hons) Marketing and MA Marketing degrees. My teaching areas of specialism are digital marketing strategies, managing business relationships, marketing principles and business research methods.
My main research interests are in digital marketing, especially in social media marketing. My PhD entitled “A case study of social capital in an online brand community: Volkswagen in China” was drawn on social capital theory in a community sense to explore the differential effects of each dimension of social capital on brand knowledge under the perspective of consumers’ participation into online brand communities.