Funded PhD opportunities

Whom are these toys for? Investigating the influence of gender-neutral toys advertisement on children attitudes and play behaviours

  • Application end date: 22nd January 2018
  • Funding Availability: Funded PhD project (UK students only)
  • Department: Department of Psychology
  • PhD Supervisor: Dr Erik Gustafsson, Dr Tara Woodyer, Dr Stefanie Sonnenberg

ESRC SCDTP logo

ESRC South Coast Doctoral Training Partnership (SCDTP) funded. Project code: PSYC4270118

Project in brief 

Children’s toys are heavily gendered, resulting in boys and girls developing varied sets of skills which may either help or hinder them in their future curricula and career choices. Media and advertisement further encourage the prevalence of gender stereotypes in many forms, including toy catalogues. Recently some progress has been made in developing gender neutral toy descriptions in advertising, to encourage children to take part in cross gender play. The present project investigates the impact of gender-neutral material on children’s attitude and behaviours, and on the conversation they have with parents and peers.

Specific research questions: 

How do newly developed “neutral” advertisement for children’s toys differs from gendered ones in affecting 1) children choices and 2) family and peer discourse. 

Supervisor profiles

Dr Erik Gustafsson - Dr Erik Gustafsson Profile

Dr Tara Woodyer - Dr Tara Woodyer Profile

Dr Stefanie Sonnenberg - Dr Stefanie Sonnenberg Profile

Admissions criteria

You’ll need a good first degree from an internationally recognised university (depending upon chosen course, minimum second class or equivalent) or a Master’s degree in an appropriate subject. Exceptionally, equivalent professional experience and/or qualifications will be considered. English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0. 

Specific candidate requirements 

Applicants for this PhD position should have at least a completed BA or BSc honours level degree in psychology, geography or cognate discipline from an accredited course (minimum 2.1 award) (required); Experience with child research participants (desired); basic knowledge of quantitative and qualitative data analysis (desired).

For all funding, students must have qualifications of the standard of a good honours degree at first or upper second-class level, from a UK academic higher education institution. Degree qualifications gained from outside the UK, or a combination of qualifications and/or experience that is equivalent to a relevant UK degree, may be accepted.

Before you apply, please make sure you meet the candidate specification.

Candidates do not need to submit a project proposal, however are required to submit a 500 word personal statement to include: 

  • Details of how your skills and interests match the project
  • Background and previous experience
  • Research interests 

If you need to discuss this project and your application further then please contact a member of the supervision team as listed below, in advance of the deadline dates:

Dr Erik Gustafsson – erik.gustafsson@port.ac.uk

Dr Tara Woodyer – tara.woodyer@port.ac.uk

Dr Stefanie Sonnenberg – stefanie.sonnenberg@port.ac.uk

There are two stages to the application process 

(1) The first application form you need to complete is for your chosen programme of study at the University of Portsmouth. 

Apply to the University of Portsmouth through our standard online application form and follow the instructions given under the ’Research Degrees’ heading on the following webpages before you submit your SCDTP application: http://www.port.ac.uk/application-fees-and-funding/applying-postgraduate/#rd 

When applying to the University of Portsmouth, you will need to enter project code - PSYC4270118

The closing date for University of Portsmouth applications is 22 January 2018, 11.59 pm. 

(2) The second application form which requires completion is the South Coast DTP Funding Application Form. There are two versions of this form which can be downloaded. In accordance with the SCDTP guidance, please ensure you use the correct form (in this case the ’South Coast DTP Project Specific Application Form’). 

The ’South Coast DTP Project Specific Application Form’, and more information on the South Coast Doctoral Training Partnership can be found at: http://southcoastdtp.ac.uk/how-to-apply/ 

You will then need to submit your funding application to the SCDTP by 31 January 2018, 11.59 pm. 

For more detailed information about the project, please see the university webpage: http://www.port.ac.uk/postgraduate-research/psychology/funded-phd-opportunities/ 

Enquiries

Informal enquiries are encouraged and can be made to Dr Erik Gustafsson – erik.gustafsson@port.ac.uk or 023 9284 6333, Dr Tara Woodyer – tara.woodyer@port.ac.uk or 023 9284 2510, or Dr Stefanie Sonnenberg – stefanie.sonnenberg@port.ac.uk or 023 9284 63020.

For administrative and admissions enquiries please contact sci-pgr-enquiries@port.ac.uk

Please do not change the here on.

How to Apply

You can apply online at www.port.ac.uk/applyonline.  You are required to create an account which gives you the flexibility to save the form, log out and return to it at any time convenient to you.

A link to the online application form and comprehensive guidance notes can be found at www.port.ac.uk/pgapply

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