Realising the vision
The University’s 2020 strategy is focused on addressing the increasingly competitive education environment and growing national and international interest in our University. The University’s rebrand will articulate our strategic ambition.
This project will develop a brand that reflects more effectively what the University stands for today and our future ambitions in the national and international education sector.
We have taken a rigorous approach to informing our stakeholders and the community about our rebrand, including interviews, workshops, discussions and with a wide cross section of people and organisations: staff, students, alumni, local employers, colleges and schools in the region, and overseas partners and agents in priority markets. This work is informing the University's brand messages (how we represent the best of what we do and what we stand for, now and in the future) and visual identity.
The Rebrand Project is being managed by the Department of Marketing and Communications and is governed by a Project Board chaired by the Vice-Chancellor Graham Galbraith. For more information on the Rebrand Project, please refer to the frequently asked questions. University staff and students can also view further information on the intranet.
Frequently asked questions
The University created its current brand identity some 25 years ago to reflect an institution being created in 1992. We continue to change and evolve, as does the sector and, we now need a brand that reflects more effectively the University today, and our future ambitions in the national and international education sector.
In the increasingly competitive national and international market for higher education we need to stand out and clearly articulate who we are and what we do. Having a strong University brand that reflects our ambitions will make a positive difference to student and staff recruitment and to growing the reputation of the University. This work will also underpin a revised approach to marketing and communication that will support local, national and international partnerships across the University.
We are extremely proud and confident about the excellent education and support that we provide our students and our role in the wider community. Therefore the perceptions of students, staff, partners and the wider national and international community are important in helping us determine what our brand is and the value of our brand in the higher education sector. We are conducting extensive consultation to capture these views and perceptions to ensure the new brand represents what the University stands for.
The University’s brand is about more than our logo. It includes how we talk about ourselves, what students say about their experience with us and how our partners and the wider community perceive us. We are undertaking an extensive consultation exercise to capture these internal and external perceptions and they are informing the Rebrand Project. It is clear from our early work that the current logo does not meet the ambitions we have for the future and so we will be looking at how this needs to be changed.
We will be testing a number of options and solutions in the market and community in which we operate. Purple will very much be part of what we test. We remain open to the solution that emerges.
The new brand will articulate the University's ambitious strategy. We will let our students, staff, partners and project activities promote the University, for us a ‘rebrand' is not a news story. The new brand will slowly become visible and the community will see changes by the end of 2017, with an internal launch, planned for the summer.
If you have any queries or comments about the project please contact the Department of Marketing and Communications on firstname.lastname@example.org.