An innovative business idea can be either a new product or service or both. CERI can help you investigate your idea and help to turn it into a sustainable business.

The following diagnostic has been developed jointly by the University of Portsmouth, CERI centre and Business Link Wessex, Innovation Team, the questions are designed to lead you through the processes of realising the potential of an innovative idea and to assess which structured support and services we can offer.

This diagnostic should be treated as a helpful checklist and a source of advice, it is not meant as a prescriptive or exhaustive list, all ideas and companies are different, you may find some areas more relevant to you than others.

The process can take around half an hour to complete. If you have more than one Idea do a separate diagnostic for each.

You will not be asked questions about the idea itself, this is confidential and you should not discuss your idea with others till it has been protected or a non-disclosure agreement has been entered into.