Centre for Enterprise Research and Innovation (CERI)

Sales Management Short Courses

Master Classes in Key Account Management can be provided for your sales force.

The way in which we might help you:

Preparatory research would be conducted with your sales director and chief executive to understand the environment and goals of the organisation. A draft outline of an appropriate Master Class would then be prepared for approval. If possible a small sample of interviews with sales staff and customers would provide some examples to use in the classes. Delivery would be online or face-to-face as requested.

Benefit:

Increased sales with existing customers and a plan for further development.

Cost:

Cost of employment/hour for the relevant expert.

Our track record of success:

International consultancy organisations have repeated requests for contract delivery by our staff on their sales leadership programmes. In-house programmes have also been run at major corporations such as Siemens.

Our expert in this area:

Beth Rogers runs our MA Sales Management programme and in-company sales programmes. She chairs the UK National Sales Board and is an advisor to the Global Sales Science Institute. Previously Beth was Business Development Manager with an International IT company and a visiting Fellow at Cranfield School of Management conducting consulting projects at a senior level. Beths recent involvement with industry includes applied research for a large services company in the pharmaceutical sector, regular knowledge updates for a professional institute and in-company workshops. She is supported by colleagues Kevin O'Brien and Paul Ankers

For more information, please contact Destiny Goodyear at our CORD research centre