PBS means Business

Competitor Analysis

Competitor Analysis can be provided for your Design, Research or Marketing Manager, together with a forecast of likely future demand, to support your new product development.

The way in which we might help you

Listen to your Chief Executive on the context of this project, regarding your value proposition and the environment of your product/service; Conduct interviews with your sales staff, dealers and intermediaries, seeking evidence of how you compare with your competition and their future plans; Collect secondary data from the internet and our library on competitors' offers; Conduct telephone interviews and a limited postal or web survey with customers, including those who receive a similar service/product from an alternative provider; Advice on good practice method for this competitor analysis that you can repeat for other products/services in your organisation in future.

Benefit 

Enable you to select a mix of design features and price that will enable you to position your proposed product/service distinctly from competitors.

Cost

Supervision guidance of your staff by the relevant University expert at cost of employment per hour. It may be possible to supplement this by free research time by a student, if time of year coincides with student availability as part of their studies.

Our expert in this area 

Dr. Paul Trott is a Reader in Innovation Management at University of Portsmouth and Professor of Innovation and Entrepreneurship at Delft University in Holland. His book 'Innovation Management and New Product Development' published by Prentice Hall is in its 4th edition. He has supervised two major and successful applied research projects. One was in a manufacturing company, Iracroft, who sought to diversify their dependence on one major customer. The other was in a service company, Clouds Environmental, seeking help to launch a new service.

Our track record of success

Iracroft needed more consistent welding methods in order to capture new markets. The Business School worked in collaboration with the Technology Faculty to pilot test and roll out new technology.

For more information, please contact Allyson Hunt.