PBS means Business

Marketing

We can help your environmental business develop a strategic marketing plan to enhance your reputation and impact.

The way in which we might help you

Provide a qualified marketing postgraduate (Associate) who would, for example develop a marketing strategy for development and growth. This will be based upon an in depth understanding of your current and potential market, combined with an analysis of your unique resources and distinctive capabilities. The design and develop a specific new product/service project for identified markets/customer groups. He/she would conduct a pilot project for prelaunch testing, then assist with full commercialisation.

Benefit

Embedding marketing knowledge in the company, leading to increased revenue growth and reputation.

Cost

50% of the full cost of employment of the Associate, plus 50% of the cost of weekly supervision by one of our marketing experts supported by relevant specialists at different stages of the project. Balance funded by UK government using the KTP scheme.

Our track record of success

We provided resources to a local company, Clouds Environmental, to create a strategic marketing plan that resulted in significantly increased sales.

Our expert in this area

Chris Simms is a Senior Lecturer in the Business School. His research expertise includes branding, new product development, innovation and packaging. He has provided consultancy advice in marketing for several local organisations.

For more information, please contact Allyson Hunt.