PBS means Business

Market Research 

We can offer you insight on what would attract your target customers to buy more from you.

The way in which we might help you:

Listen to your chief executive on the context of this project, regarding your value proposition and the environment of your product/service. Conduct interviews with your sales staff, dealers and intermediaries, seeking evidence of how you compare with your competition and their future plans. Collect secondary data from the internet and our library on competitors' offerings.  Conduct telephone interviews and a limited postal or web survey with customers, including those who receive a similar service/product from an alternative provider. Analyse this evidence to provide reliable advice on what actions to take. Train your staff so they can repeat this exercise for other services/products.

Benefit:

Fresh ideas to increase sales and enhance your reputation with customers.

Cost:

Supervision of your staff by the relevant University expert at cost of employment/hour. It may be possible to supplement this by free research time by a student, if time of year coincides with student availability as part of their studies.

Out track record of success:

We provided a local company, Fasset, insight on what issues were most important to their customers.

Our expert in this area:

Chris Simms is a Senior Lecturer in the Business School. His research expertise includes branding, new product development, innovation and packaging. He has provided consultancy advice in marketing for several local organisations.

For more information, please contact Allyson Hunt.