Association of University Administrators (AUA)

The Professional Behaviours

 The framework has been designed to clarify what individuals can do to develop themselves, in their jobs and beyond - and to help deliver their organisation's strategic plan.

The professional behaviours are straightforward to understand as they have been developed within the HE sector and are accessible to everyone to use - regardless of role.

There are 9 key behavioural groups within the professional behaviour framework.  For each behaviour, how this relates to self, others and the organisation.  Take a look at About the Professional Behaviours and see examples of how they relate to you.

  • Managing self and personal skills
    Willing and able to assess and apply own skills, abilities and experience.  Being aware of own behaviour and how it impacts on others.
  • Delivering excellent service
    Providing the best quality service to external and internal clients.  Building genuine and open long-term relationships in order to drive up service standards.
  • Finding innovative solutions
    Taking a holistic view and working enthusiastically and with creativity to analyse problems and develop innovative and workable solutions.   Identifying opportunities for innovation.
  • Embracing change
    Adjusting to unfamiliar situations, demands and changing roles.   Seeing change as an opportunity and being receptive to new ideas.
  • Using resources
    Making effective use of available resources including people, information, networks and budgets.  Being aware of the financial and commercial aspects of the organisation.
  • Providing direction
    Seeing the work you do in the context of the bigger picture and taking a long-term view.  Communicating vision clearly and enthusiastically to inspire and motivate others.
  • Developing self and others
    Showing commitment to own development and supporting and encouraging others to develop their knowledge, skills and behaviours to enable them to reach their full potential for the wider benefit of the organisation.
  • Working with people
    Working co-operatively with others in order to achieve objectives.   Demonstrating a commitment to diversity and applying a wide range of interpersonal skills.
  • Achieving results
    Planning and organising workloads to ensure that deadlines are met within resource constraints.  Consistently meeting objectives and success criteria.