Strategy, Enterprise and Innovation

Our PhD students

Photo of Jamie Howard

Jamie Howard

  • Role Title: PhD student
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: tbc
  • Email:
  • Department: Strategy Enterprise and Innovation
  • Faculty: Portsmouth Business School


Nationality:                 First supervisor:  Dr Nick Ford, Second supervisor: Dr Martina Battisti             Year of graduation:

Research overview

My research explores new product development (NPD) within an ageing society. Specifically, I will be examining NPD within the fast-moving consumer goods industry, generating first-hand insights in to how companies operate their NPD process and the perceptions they have of the senior market.

With an ageing population, which is only expected to increase in size, this area is of utmost importance to many stakeholders, such as those in industry, academics, policy makers, and of course, the public, helping to aid their independence and enhance their quality of life. Such research will also look to create a conceptual framework that can be utilised by companies to understand the segment, leading to a whole host of new business opportunities, reduced risk and profit maximisation. Prior research has shown that opportunities exist, so one has to wonder what is being done to take advantage of this promising situation and why companies are behaving as they are towards this segment.

Research interests

My main research interests include the new product development (NPD) process within the FMCG industry, mainly the food and drinks market. Product innovation, Enterprise and how companies operate, are all interests of mine and are what the department shares in common. Personally, having studied Marketing at Master’s Degree level, another area I find fascinating is how customers behave, and how an action would create a reaction, either from the customer, manufacturer, brand owner or retailer.