Strategy, Enterprise and Innovation

Photo of Dr Nicholas Ford

Dr Nicholas Ford

  • Qualifications: BA, MA Marketing
  • Role Title: Senior Lecturer
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 02392844141
  • Email: nicholas.ford@port.ac.uk
  • Department: Strategy Enterprise and Innovation
  • Faculty: Portsmouth Business School

Biography

Having studied at Portsmouth Business School for several years, I began teaching here in 2011. I was appointed to the position of full-time lecturer in March 2014.

Teaching Responsibilities

I currently teach on a number of undergraduate and postgraduate units, including Innovation Management, Developing New Products and Managing Brands, Customer Insight for Product Management, Managing New Product Development, and Marketing Principles and Practice. I have also supervised many undergraduate and postgraduate dissertation projects exploring a variety of Marketing subjects.

Research

My research interests are new product development and ageing consumers. I am currently completing my PhD exploring packaging development and the senior market within the fast-moving consumer goods industry. I also regularly contribute to the Business Innovation and Growth Research Group within the Business School.

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Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

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