Strategy, Enterprise and Innovation
Dr Nicholas Ford
- Qualifications: BA, MA Marketing
- Role Title: Senior Lecturer
- Address: Richmond Building Portland Street Portsmouth PO1 3DE
- Telephone: 02392844141
- Email: email@example.com
- Department: Strategy Enterprise and Innovation
- Faculty: Portsmouth Business School
Having studied at Portsmouth Business School for several years, I began teaching here in 2011. I was appointed to the position of full-time lecturer in March 2014.
I currently teach on a number of undergraduate and postgraduate units, including Innovation Management, Developing New Products and Managing Brands, Customer Insight for Product Management, Managing New Product Development, and Marketing Principles and Practice. I have also supervised many undergraduate and postgraduate dissertation projects exploring a variety of Marketing subjects.
My research interests are new product development and ageing consumers. I am currently completing my PhD exploring packaging development and the senior market within the fast-moving consumer goods industry. I also regularly contribute to the Business Innovation and Growth Research Group within the Business School.