The recent European Network and Information Security Agency (ENISA) study Monetising privacy looks at the factors around a consumer’s decision on disclosure or non-disclosure of personal data in relation to a purchase.
Experiments show that the majority of consumers buy from a more privacy-invasive provider if the provider charges a lower price.
…caveat emptor (let the buyer beware).
If you’d like to discuss any issues or concerns about data security, please contact firstname.lastname@example.org or email@example.com. You can read more about these issues at http://securityblog.port.ac.uk.