Thinking Globally
Posted on 19. Jul, 2010 by admin in Sales Management
In the past thirty years, courtesy of the increased power and versatility of technology and the liberalisation of trade across the world, companies have realised better sales performance and optimal cost models by thinking and operating on a global scale.
The concept of “world class” is extremely attractive, but carries with
it the enormous managerial challenge of designing and maintaining
standards that are regarded as the best in the world, whether it is a
manufacturing process or an ethical code, while also being sensitive to
local markets. “World class” is usually associated with large companies,
but today it is possible for small companies to “go global” as well:
To read the full article on “Thinking Globally” by Beth Rogers
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