Mike Harkins New Book – About Basics Typography 03: Understanding Type is Published!
Posted on 02. May, 2013 by admin in Architecture, Creative and Cultural Industries, Creative Arts Film and Media, Creative Technologies
Basic Typography 03: Understanding Type is Mike’s second published book on the same subject area. Mike is a Senior Lecturer and Course Leader MA Graphic Design at UoP CCI. Michael was a director with a successful graphic design company before returning to education to teach full-time.
Image Courtesy of Bloosmbury Publishing
He is a passionate advocate of the development of typographic study within graphic design and is currently working towards a PhD at Central Saint Martins, London, researching contemporary processes of text typeface design. He has been invited to talk at conferences internationally and his work has also been published and exhibited internationally.
Basic Typography 03: Understanding Type
‘Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.
If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
Review
The design philosophy is clearly visible. AVA books are exactly the type of texts that students will respond to.” – Alan Meades, Canterbury Christ Church University, UK
Michael Harkins, (2013), Understanding Type, AVA, Bloomsbury Fairchild Books
Book Launch
We hope to celebrate with Mike at a book launch to be held soon – more information to follow.
Order here
