I am a Lecturer in Entrepreneurship and Innovation in the Strategy, Enterprise and Innovation Subject Group, Faculty of Business and Law. I am also the PhD coordinator in the subject group. My current research examines entrepreneurship, innovation, and sustainability with a focus on small and medium-sized enterprises (SMEs). I am interested in applying fuzzy set qualitative comparative analysis (fsQCA) to examine the potential causal complexity with respect to innovation and entrepreneurship-related phenomenon.
My current research interests include entrepreneurship, innovation, and sustainability within the context of SMEs. I am also interested in the factors, such as the individual, team, firm, or policy factors, that contribute to the innovation and growth of SMEs.
I hold a PhD in Management from Lancaster University and an MSc in International Marketing Management from the Robert Gordon University. Prior to my academic career, I have ten years’ industry experience in Shenzhen, China.
I teach undergraduate and postgraduate modules in the area of Venture Creation and New Product Development.
- U24636 Entrepreneurship & Business Venturing (Level 7)
- U26850 Contemporary Issues in Product and Service Development (Level 6)
I am happy to take calls and emails from the media on my research and am aware of the needs to respond to journalists in a timely manner. Please contact me directly at Shuangfa.email@example.com