“Spain is different!”. Napoleon took this view after his defeat by Spanish guerrilla warfare tactics. Generalissimo Franco’s government later made use of this slogan to promote Spain’s unique appeal to international tourists. The success of this tourism campaign is evident today: in 2016 Spain welcomed 75m tourists. Once an isolated peninsula on the edge of the European continent, Spain now ranks as the third most visited country in the world.

Foreign visitors spent €77 billion last year enjoying the country’s climate, food and cultural attractions. And one of the big ones is Easter – when Spain highlights a different approach to religious celebrations with colourful and macabre street processions.

The Spanish turn the streets into an improvised stage to dramatise Christ’s death and resurrection during Holy Week. Striking pictures of medieval figures in candlelit processions are published daily around the world. These pictures emphasise Spain’s distinctive identity. Parish groups, cofradías (fraternities), spend months on charity work and fundraising to stage the elaborate processions.

The parade of the Christ and the Virgin Mary statues circle through the community to celebrate the celestial glory of these figures that glide majestically above the crowds. On Spanish streets, everyone takes part in the drama – a moving chorus that brings together the musicians, players, bands and strolling audience.

What interests me is the social affiliation of these traditional groups; the bands of brothers. My research into identity reveals the psychological power of belonging to social groups. What is a celebration without the people? Local town halls stop traffic to enjoy each cofradías’s procession. In Seville, 60 parish groups take part in processions and published maps schedule the float departure times and street crossings.

The sumptuous floats with their sculptures of religious figures are followed by penitent sinners in monastic robes and pointed conical hoods that reach upwards for divine grace. Medieval hoods concealed the face and identity under the hood. In this way, individuals seeking repentance in public could remain anonymous. Across Spain’s diverse regions these processions bring the social community together. In Easter week, even the capital Madrid stops for the communal plays.

Super teams

The brotherhoods demonstrate that collaboration, training and disciplined team work achieve remarkable performances. The fraternities display exceptional group cohesion that aligns with research analysis of the critical elements of super teams. First, the brotherhoods come together in their dedication to the rituals of Holy Week, Semana Santa – and they share a compelling purpose. Some members have waited 15 years to attain the revered honour of carrying the processional float.

Similarly, the personal stories of group members are veiled as they cast long shadows processing through the night. To a curious observer, the sight of a white-cloaked spectre is ambivalent – a visual reference to Spain’s dark past. Ghosts of the Spanish Inquisition, ghosts of the Jews expelled from Al Andalus, and ghosts of the Civil War.

But at Easter these troublesome layers of past divisions and contradictions are temporarily hidden – shrouded under the social sharing of celebration. A social affirmation of identity rooted in a deep cultural heritage. The Spanish way to mark Easter is social – through collective participation that bolsters a sense of self. Yes, Spain is a part of the European community – and still proud to be different.