Madison Ford

As soon as I turned up for my interview at the University of Portsmouth, I knew it was right for me. My course has been so varied and has really allowed me to grow as a person and as a creative professional. 

During my placement year, I worked as a graphic designer at ZPos Ltd, a web development company specialising in online ordering websites for restaurants and takeaways. I got to work on a massive variety of projects for our clients, and it was amazing to know that these small businesses were benefiting from my work. Going into my placement I was struggling with finding my place in the world of illustration, but I left as a confident graphic and web designer with professional skills that have been so valuable in my studies and in my freelance work. I still work part time for ZPos and absolutely love it!

I design web and print materials for a variety of clients - mostly small businesses. Although my role is graphic design based, I definitely draw on my background in illustration all the time, and I think this gives my designs a unique personality. Whenever I can I like to add my own illustrations into my work - especially for fun print jobs like personalised Christmas cards.

My final major project focuses on how we can each make small changes in our day-to-day lives to live more sustainably, whilst looking after our mental health. I have made a zine entitled “A Day In My (Not Quite) Zero-Waste, (Reasonably) Sustainable Life”; an autobiographical story of the small daily decisions that can have a positive impact on the planet.