SIGHT: Strategic Marketing Masterclass for Healthcare Technologies
The current healthcare market has a number of hurdles to overcome: increasing patient numbers, an aging population, overworked staff and a need to improve patient outcomes. One recognised method of achieving current standards and targets is by introducing new products, services and innovations to healthcare. This marketing workshop will introduce the key requirements of any SME aiming to target the NHS.
Learning outcomes include:
- SMART objectives and ROI.
- Positioning, segmentation and targeting.
- Creating a strong strategy and implementation plan.
- Competitive advantage.
- How to build a compelling Business Case.
The SIGHT: Strategic Marketing Masterclass will be run by Jennifer Head, managing Director of Midnight Consulting. Jennifer has 15 years of Sales and Marketing experience, for both the NHS and international markets. Her passion is establishing and executing marketing strategies which focus on improving patient care using innovative products and pathways.
SIGHT (Supporting Innovation and Growth in Healthcare Technologies) is an ERDF-funded business support project led by the University of Portsmouth in conjunction with the Wessex CRN and Portsmouth Hospitals Trust, which is designed to enhance the competitiveness of SMEs in the healthcare sector.
Date: Monday 24th February 2020
Location: Portland Building, University of Portsmouth, Portsmouth, PO1 3AH. Room: 1.11
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