Strategic Competitive Advantage: How to Win Customers... and Keep Them!
The 80/20 rule means that 80% of our efforts are spent gaining new business, with only 20% of efforts spent on maintaining those customers.
Within an industry which is highly innovative with a small pool of potential customers, winning new business can seem like an uphill battle. However, it's not enough to just win the business, it is essential to keep that custom in the long term. Being good enough is not enough. In this session, we will look at the various ways companies can meet and exceed their customers' expectations, by developing a sustainable strategic competitive advantage, which will lead to long-term, profitable accounts.
Jennifer Head, Sales and Marketing Consultant
Jennifer Head is a Sales and Marketing Consultant, specialising in the Medical Devices and MedTech industries. Her company, Midnight Consulting, works closely with SMEs in order to help them enter and grow within the NHS marketplace. Her passion is establishing and executing Business Development strategies which focus on improving patient care, using innovative products and pathways.
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